Tono de Marca

Sophisticated, Aspirational, and Cultured. The tone is elegant and refined, speaking to a customer who appreciates quality, unique design, and the story behind the clothes, presenting a polished and desirable lifestyle through clean and direct messaging, enriched by cultural heritage.

Valores de Marca

• •Quality and Craftsmanship
• •Timeless Elegance
• •Cultural Fusion
• •Sophistication
• •Customer Satisfaction

Mejores Prácticas

• •Develop a Brand Lexicon: Create a list of approved words and phrases that align with the brand's tone (e.g., "curated," "timeless," "sophisticated," "craftsmanship," "heritage"). Avoid slang or overly casual language to maintain the sophisticated feel.
• •Emphasize the Story: In all communications, weave in the unique brand story of blending Turkish and Iranian influences. This narrative is a powerful differentiator and adds depth to the customer's connection with the products.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, minimalist, and chic aesthetic of the product photography and website design. The words should feel as elegant as the images look.
• •Speak Directly to the Ideal Customer: Write for the confident, modern woman who values quality, art, and culture. The copy should empower her and reflect her own appreciation for sophistication and timeless style.
• •Focus on "Why" Over "What": Instead of just describing a dress, describe the feeling it evokes, the confidence it inspires, or the story it tells. Connect the features (what it is) to the benefits and values (why it matters).

Percepción Social

The brand's curated presence projects an image of a high-end, exclusive boutique with a professional and appealing aesthetic, attracting customers seeking unique, fashion-forward pieces rather than mass-market trends. The brand effectively controls its narrative due to a lack of widely available customer reviews.

Ejemplos de Copy

• •Where timeless design meets modern artistry. Our new Satin Crepe Gown flows with every movement, crafted to tell a story of elegance and grace. Discover a piece that's not just worn, but experienced. #AuroraFashion #TimelessElegance #CulturalChic
• •The Art of Adornment. Explore a curated collection where Persian intricacy and Turkish innovation are woven into every thread. Welcome to Aurora Fashion.
• •New Arrivals: Designs That Transcend Seasons
• •Crafted from the finest Italian wool, the 'Ankara' coat is a testament to impeccable craftsmanship and enduring style. Its structured silhouette and minimalist details offer unparalleled versatility, making it the definitive outerwear piece for the discerning modern woman. A fusion of heritage and contemporary vision.
• •Tired of trends that fade? At Aurora Fashion, we create timeless apparel inspired by a rich heritage of Turkish and Iranian design. Experience sophistication and quality that lasts. Shop our exclusive online collection now.