Brand Tone

personal, passionate, and dedicated

Brand Values

• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Ethical Sourcing
• •Customer Connection and Service
• •Affordability/Value

Best Practices

• •Tell the Founder's Story: Regularly weave in elements of Jo's journey and passion for unique gemstones and design; this reinforces authenticity and the personal touch.
• •Emphasize Uniqueness and "Different": Consistently use language that highlights the alternative nature of the jewelry compared to mass-market options. Use words like "unique," "one-of-a-kind," "distinctive," "hand-selected," "artisan-inspired."
• •Maintain a Passionate and Approachable Voice: Write as if speaking directly and enthusiastically to a friend who shares a love for beautiful, meaningful jewelry. Avoid overly formal or corporate language.
• •Highlight Ethical Sourcing and Craftsmanship: Clearly and transparently communicate the commitment to ethical practices and the care that goes into selecting materials and creating each piece. This builds trust and resonates with conscious consumers.
• •Focus on the Customer's "Dream" and Individuality: Frame product descriptions and marketing messages around how the jewelry helps customers express their personality and achieve their desired unique look.

Social Perception

perceived positively, praising the unique designs, quality of the jewelry, fair pricing, and excellent customer service

Copy Examples

• •Beyond the ordinary. Your story, your sparkle, handcrafted with passion. Discover unique fine jewelry at Aurora Designer.
• •Tired of the same old sparkle? We were too. That's why Aurora Designer was born – to bring your unique visions to life with ethically sourced gemstones and heartfelt design. Let's create your dream piece.
• •From Jo's initial quest for the perfect, different wedding band to your future heirloom. Experience the Aurora Designer difference: unique jewelry, made with love and integrity.
• •It's more than just jewelry; it's a piece of you. At Aurora Designer, we celebrate individuality with every handcrafted design. Find the piece that speaks to your soul.
• •Ethically sourced, passionately designed, uniquely yours. Aurora Designer offers fine jewelry that stands apart, just like you. Explore our collections and let your true self shine.