Brand Tone

Aspirational yet accessible, confident, customer-centric, direct, reassuring, commercial, encouraging, focused on self-indulgence without financial guilt.

Brand Values

• •Accessibility
• •Quality
• •Customer Satisfaction
• •Ethical Responsibility
• •Sustainability

Best Practices

• •Lead with Luxury, Follow with Value: Always open with aspirational language that evokes luxury, exclusivity, and desire. Immediately follow up by reinforcing the value proposition accessibility and affordability.
• •Emphasize the 'Why': Consistently remind customers why Auroma is the smart choice. Use phrases like 'fed up of paying 100+', 'accessible to everybody,' and 'without compromise' to address customer pain points directly.
• •Build Trust Through Guarantees: Feature the 90-day money-back guarantee and 'vegan & cruelty-free' status in ad copy, product pages, and checkout footers to lower the barrier to purchase for new customers.
• •Use Inspiration, Not Imitation Language: While it is clear the products are 'dupes,' frame them as 'designer-inspired fragrances.' This phrasing maintains a classier, more aspirational tone than simply calling them copies.
• •Leverage Social Proof: Integrate customer testimonials and star ratings into marketing materials beyond the website. For example, use quotes from reviews in social media ads or email campaigns to reinforce popularity and satisfaction.

Social Perception

Largely positive, valued for providing high-quality alternatives to expensive designer perfumes. Perceived as a reliable source for long-lasting 'dupes' that accurately capture original scents, despite some minor technical flags.

Copy Examples

• •Your morning routine just got a touch of luxury. Why reserve your favorite scent for special occasions? With Auroma, elegance is an everyday affair. Discover the essence of your designer favorite, without the designer price tag. #Auroma #ScentOfSuccess #AffordableLuxury #PerfumeDupe #EverydayElegance
• •That exclusive scent you love? It's now in your price range.
• •Daring elegance. Smart price. Experience our best-selling 'Noir Obsidian 45', inspired by Black Opium. Shop now for 90-day risk-free indulgence.
• •Smell Like a Million, Don't Spend It. Tired of paying over 100 for a bottle of perfume that runs out too fast? At Auroma, we craft high-quality, long-lasting fragrances inspired by the world's most iconic scents. Made in the UK, vegan, and cruelty-free. Tap 'Shop Now' and find your signature scent today!
• •Meet 'Astronus 10' a bold journey of scent. Inspired by the legendary Aventus, it s crafted for the leader, the pioneer, and the bold. With notes of pineapple, blackcurrant, and ambergris, it s a statement of power and prestige, made accessible. Your new signature scent awaits.