Tono de Marca

artistic, sophisticated, and whimsical

Valores de Marca

• •Artistic Innovation
• •Hand-Craftsmanship
• •Playfulness and Wonder
• •Quality and Uniqueness

Mejores Prácticas

• •Lead with the "Magic" of the Material: Always emphasize the unique, color-shifting property of the glass. Use descriptive and evocative words like "optic," "luminous," "transform," and "chameleon-like" to create a sense of wonder.
• •Balance Whimsy with Craftsmanship: While the jewelry is playful, its creation is a serious art form. Pair whimsical descriptions ("candy-colored," "inner child") with terms that convey quality and skill ("hand-fabricated," "flame-worked," "meticulously sculpted").
• •Tell the Founder's Story: Weave founder Bianca Abreu's background as a sculptor into the narrative. This reinforces the brand's identity as "wearable art" and adds a layer of authenticity and expertise.
• •Focus on the Wearer's Experience: Use copy that describes how the jewelry feels and interacts with the world. Mention its lightweight feel, its kinetic movement, and the experience of watching it change color. Customer testimonials are a great source for this language.
• •Maintain a Sophisticated and Clean Tone: Mirror the aesthetic of the jewelry and website. Keep copy concise, elegant, and focused. Avoid slang or overly casual language to maintain the brand's high-end, artistic positioning.

Percepción Social

niche, high-end artisan brand

Ejemplos de Copy

• •Art or magic? Our Orb Ring, handcrafted from dichroic glass, shifts its hue with the light. A piece of wearable wonder designed to move with you. #AurJewelry #ColorChangingJewelry #HandmadeArt
• •Engineered to dance, the Long Kinetic Earrings are a study in light and motion. Hand-fabricated sterling silver settings cradle our signature color-shifting glass, creating a subtle statement that transforms from day to night. Lightweight, yet unforgettable.
• •Introducing 'Chroma': A collection born from the flame. Founder and artist Bianca Abreu has sculpted new forms that capture light in unexpected ways. Discover pieces that don't just accessorize your look esthey interact with your world. Explore Chroma now.
• •We don't just make jewelry. We sculpt with light. Aur Jewelry was founded on a moment of discovery: a piece of glass that changed color in the light. That sense of wonder is at the heart of everything we create, meticulously hand-worked from our Brooklyn studio just for you.
• •Tired of the ordinary? Adorn yourself with art that feels alive. Aur Jewelry's pieces are crafted with unique, color-shifting glass for a look that's truly one-of-a-kind. Tap to discover the magic.