Brand Tone

authentic, natural, and evocative

Brand Values

• •Authenticity
• •Natural Ingredients & Quality
• •Sustainability
• •Sensory Experience & Connection
• •Community & Belonging

Best Practices

• •Emphasize Craftsmanship and Heritage: Consistently mention the hand-blended or handcrafted nature of the products and the brand's 25+ years of experience.
• •Highlight Natural Elements and Inspiration: Use descriptive language that evokes nature, serenity, and the Californian inspiration behind the brand (redwoods, coastal mists).
• •Focus on the Sensory and Emotional Experience: Go beyond describing just the scent notes; articulate how the fragrances make one *feel* (e.g., connected, inspired, comforted, alluring).
• •Maintain a Warm and Inviting Voice: Use language that fosters a sense of community and welcomes customers into the Auric Blends family.
• •Showcase Authenticity and Values: Subtly weave in values like sustainability, cruelty-free, and the use of quality, natural ingredients in product descriptions and brand storytelling.

Social Perception

Customers generally perceive Auric Blends positively, often highlighting the unique and long-lasting nature of their perfume oils. Popular scents like Egyptian Goddess and Love have a loyal following. Many appreciate the roll-on application and the affordability of the products. The scents are often described as seductive, soft, warm, cozy, and comforting. The brand is seen as offering natural alternatives to mainstream perfumes.

Copy Examples

• •Unveil your essence. Our handcrafted perfume oils, inspired by nature's harmony, invite you on a journey of sensory discovery. Find your signature.
• •More than a fragrance, it's a feeling. Auric Blends: Authentic scents for your spirit.
• •Crafted with care, blended by hand. Experience the enduring allure of our exotic perfume oils and incense. Ignite your senses.
• •From the heart of Northern California, a tradition of natural fragrance. Discover the warmth and comfort of Auric Blends.
• •Connect to your inner spirit. Our evocative scents are designed to transform the everyday into the extraordinary.