Brand Tone

Approachable & Friendly, Informative & Knowledgeable, Value-Oriented & Accessible, Trendy & Modern, Enthusiastic & Passionate

Brand Values

• •Accessibility/Affordability
• •Quality & Authenticity
• •Customer Experience & Service
• •Variety & Uniqueness
• •Innovation & Trend Awareness

Best Practices

• •Embrace Approachable Expertise: Combine friendly, relatable language (especially on social media) with accurate, helpful information about the fragrances. Avoid overly technical jargon unless explaining it simply.
• •Highlight Value Consistently: Whether it's a luxury dupe or a unique niche find, always subtly (or overtly) reinforce the affordability and value-for-money aspect that Aurel is known for.
• •Stay Current and Engaging: Keep up with fragrance trends, social media vernacular (especially on platforms like TikTok), and engage with customer comments and questions promptly and positively. Use emojis and a conversational style where appropriate.
• •Focus on the Experience and Emotion: Perfume is personal and evocative. Use descriptive language that paints a picture and appeals to emotions – how a scent makes you feel, the memories it evokes, or the confidence it inspires.
• •Maintain Authenticity and Transparency: Be honest about products (e.g., if a scent is an 'alternative' or 'inspired by'). Build trust by being straightforward, especially when discussing pricing, ingredients (if applicable), and the origin of the fragrances. Address customer concerns openly.

Social Perception

Trusted Retailer of Affordable Luxury/Niche Scents, Knowledgeable and Customer-Focused, Trendy and Engaging (especially on TikTok), Good Value for Money, Generally Positive, Minor Room for Improvement in Fulfillment Speed

Copy Examples

• •Headline: Smell Like a Million Bucks, Not Spend It. ✨ Body: Obsessed with luxury scents but not the luxury price tag? Aurel Singapore brings you authentic, head-turning fragrances that won't break the bank. Discover your new signature obsession today! #AffordableLuxury #ScentGoals
• •Headline: Tired of the Same Old Scents? We Got You. 😉 Body: Explore a world beyond basic. From viral TikTok sensations to unique niche perfumes you won't find anywhere else, Aurel Singapore is your playground for olfactory adventure. What amazing scent will you uncover? #UniqueFragrance #PerfumeDiscovery
• •Headline: Your Secret Weapon: An Unforgettable Scent. 🤫 Body: At Aurel, we believe everyone deserves to feel incredible. Our curated collection of long-lasting, captivating perfumes ensures you leave a lasting impression, for all the right reasons. Find your power scent with us! #SignatureScent #FeelConfident
• •Headline: Don't Just Follow Trends, Wear Them! 🔥 Body: Heard about the latest viral perfume on TikTok? Chances are, we've got it! Aurel Singapore stays ahead of the curve, bringing you the most talked-about affordable fragrances. Get yours before it's gone! #ViralPerfume #TikTokMadeMeBuyIt #AurelSG
• •Headline: Expert Picks, Unbeatable Prices. Welcome to Aurel. 💖 Body: Not sure where to start? Our fragrance fanatics are here to help! Discover expertly chosen perfumes, from cult classics to exciting new blends, all at prices that make smelling amazing easy. Let's find your perfect match! #PerfumeExperts #FragranceLover #AurelSingapore