Brand Tone

Empathetic, Educational, and Scientific.

Brand Values

• •Simplicity and Clarity
• •Scientific Efficacy
• •Authenticity and Transparency
• •Empowerment through Education
• •Holistic Wellness

Best Practices

• •Lead with Empathy, Support with Science: Always start the conversation from a place of understanding the customer's struggle. Use words like "ally," "journey," and "partner." Follow up this empathetic connection with facts, mentioning "clinically proven," "research," and "expert-formulated" to build trust.
• •Educate, Don't Just Sell: Frame content around teaching something valuable about hormonal health, PCOS, or wellness ingredients. The sale should feel like a natural consequence of providing a solution to the problem you've just explained.
• •Maintain the "Simplicity" Promise: In all copy, emphasize how Aurelle makes life easier. Use phrases like "all-in-one," "simplify your routine," "no more confusion," and "clear solutions for complex problems."
• •Stay True to the Founder's Story: Weave Paridhi Maheshwari's personal experience with PCOS into the brand narrative periodically. This reinforces authenticity and the "for us, by us" message that resonates with the target audience.
• •Use Consistent, Empowering Language: Employ a vocabulary that empowers rather than victimizes. Instead of focusing on "fighting" a condition, use proactive and positive language like "take back control," "manage your symptoms," "harmonize your body," and "live your best life."

Social Perception

As a new brand launched in mid-2024, its public perception is still forming and is primarily shaped by its own marketing and early media coverage. The narrative is consistently positive, highlighting its position as a pioneering D2C brand in India for women's hormonal health. Customer reviews are positive, reporting benefits for PCOS symptoms and appreciating the simplicity. Industry perception recognizes it as an innovative player, with the link to Balaxi Pharmaceuticals lending credibility. Social media focuses on building a supportive and educational community.

Copy Examples

• •Hormones are complex, but your solution doesn't have to be. We've done the research to bring you science-backed, clean formulas that target PCOS symptoms from the inside out. No fads, no confusion—just the support you need to bloom your way. #AurelleHealth #PCOSManagement #HormoneBalance #MadeForIndianWomen #ScienceBacked
• •Tired of juggling multiple supplements? Aurelle simplifies your wellness journey. One powerful, clinically-proven formula designed to bring your body back into balance. Discover the clarity you've been looking for.
• •Your ally in the journey with PCOS is here. Living with PCOS can feel like a puzzle. At Aurelle, we get it. That's why we're more than just a brand; we're a partner. Founded from personal experience and backed by pharmaceutical science, our mission is to provide you with simple, effective support to help you manage your hormonal health with confidence.
• •Acne and dullness from hormonal shifts? Meet Clear Canvas. Infused with Inositol, Vitamin C, and Magnesium, our formula works to harmonize hormones and reveal your natural radiance from within. It’s time to take control of your skin's story.
• •Let's talk about it. What's one thing you wish you'd known earlier about managing PCOS? Share in the comments below. At Aurelle, we're building a community to break the silence and support each other with shared experiences and expert knowledge. #PCOSCommunity #HormonalWellness #AurelleListens