Brand Tone

Sophisticated, elegant, aspirational, polished, professional, luxurious, timeless, and informative.

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Expression of Individuality
• •Trust and Transparency

Best Practices

• •Always Use Elegant and Evocative Language: Employ descriptive and sophisticated words that evoke a sense of luxury, timelessness, and beauty.
• •Maintain a Consistent Visual Aesthetic: Ensure all visuals, from product photography to social media posts, reflect the brand's elegant and high-quality positioning.
• •Educate and Inform: Share information about the quality of the materials (e.g., 18-karat gold) and the craftsmanship process to build trust and reinforce the brand's value.
• •Tell a Story: Frame products within a narrative. Whether it's about the inspiration behind a collection or how a piece fits into a woman's life, storytelling creates a deeper connection with the audience.
• •Engage with Grace and Professionalism: In all customer interactions, from social media comments to customer service inquiries, maintain a polite, helpful, and professional tone that reflects the brand's high standards.

Social Perception

Aurel Jewelry is perceived as a provider of high-quality, elegant, and modern gold jewelry. Customers appreciate the aesthetic appeal of the jewelry and responsive customer service. The brand's presence in Dubai solidifies its image as a premium jeweler, showcasing a luxurious lifestyle.

Copy Examples

• •Introducing 'Aura' a collection where light and gold converge. Each piece is meticulously crafted in 18-karat gold, designed to not just adorn, but to illuminate your every moment. Discover the collection and find the piece that speaks to your soul.
• •Elevate your daily ritual. Our 'Ray of Gold' necklaces are designed for the modern woman who finds luxury in simplicity. Timeless 18-karat gold to accompany you from your morning coffee to your evening unwind.
• •Your journey with Aurel begins now. Sign up for our newsletter and receive 15% off your first order. Experience the timeless allure of 18-karat gold, crafted to last a lifetime.
• •More than an accessory, it's a statement of you. At Aurel, we believe in the power of jewelry to express your unique story. That's why each piece is crafted with passion, quality, and you in mind.
• •The art of fine jewelry is in the details. From the initial design to the final polish, our artisans pour their expertise into every curve and facet. This is the Aurel promise: unparalleled craftsmanship in every piece of 18-karat gold.