Brand Tone

Elegant & Modern, Personal & Expressive, Ethical & Conscious, Experiential & Joyful, Approachable Luxury

Brand Values

• •Self-Expression
• •Ethical Sourcing & Sustainability
• •Quality & Craftsmanship
• •Meaningful Connections
• •Modernity & Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Aurelie Gi's tone (Elegant, Personal, Ethical, Modern, Experiential) with examples of "do's and don'ts" for language, specific keywords (e.g., "ethically sourced," "handcrafted," "modern heirloom," "self-expression"), and overall feeling. This ensures anyone writing copy understands the desired voice.
• •Prioritize "Ethical Luxury" Messaging: Consistently weave in messages about recycled gold, conflict-free gemstones, and conscious craftsmanship. This is a key differentiator and value proposition.
• •Balance Aspiration with Accessibility: While using terms like "luxury" and "fine jewelry," ensure the copy also feels welcoming and highlights the "everyday wear" aspect to make the brand feel attainable and relatable.
• •Emphasize the "Why" Behind the Jewelry: Connect emotionally with the audience by focusing on self-expression, celebrating moments, and the meaning behind permanent jewelry bonds, rather than just describing product features.
• •Ensure Visual and Textual Harmony: The elegant and modern tone of the copy should be consistently reflected in the brand's visual identity (website imagery, social media aesthetics, packaging). Discrepancies can dilute the brand message.

Social Perception

Positive for Product Quality, Associated with a Popular Trend, Experiential Appeal, Trustworthy (for materials), Potential for Confusion

Copy Examples

• •Headline: Your Story, Cast in Gold. Body: Express every facet of you with Aurelie Gi. Our ethically sourced 14K gold and conflict-free diamonds are crafted into modern heirlooms, designed for your everyday. Discover jewelry as unique as your journey. #AurelieGi #EthicalLuxury #FineJewelryForKeeps
• •Headline: Weld Your Bond: The Unforgettable Experience of Permanent Jewelry. Body: Celebrate your forever moments. With Aurelie Gi's "For Keeps" permanent jewelry, create a lasting symbol of connection. Dainty, durable, and designed to share. Book your appointment and let's make memories, beautifully. #PermanentJewelry #AurelieGiExperience #BondedForLife
• •Headline: Consciously Crafted, Effortlessly Chic. Body: Feel good about the gold you wear. Aurelie Gi is committed to recycled 14K gold and natural gemstones, bringing you modern luxury that aligns with your values. Shine brighter, responsibly. #SustainableSparkle #RecycledGold #AurelieGiValues
• •Headline: The New Everyday Essential: Delicate Gold, Enduring Style. Body: Elevate your daily look with Aurelie Gi's collection of fine jewelry. From minimalist studs to personalized charm necklaces, each piece is designed for comfort, style, and timeless appeal. Find your signature sparkle. #EverydayLuxury #DaintyGoldJewelry #AurelieGiStyle
• •Headline: More Than Adornment. It's An Expression. Body: At Aurelie Gi, we believe jewelry should speak your truth. Our designs are a canvas for your individuality, crafted with the finest materials to last a lifetime. How will you tell your story? #JewelryForSelfExpression #ModernHeirlooms #AurelieGi