Brand Tone

Aspirational & Elegant, Confident & Assertive, Fashion-Forward & Modern, Direct & Sales-Oriented

Brand Values

• •Quality Craftsmanship
• •Style & Aesthetics
• •Customer Satisfaction
• •Innovation & Performance
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., aspirational, elegant, confident), key messaging pillars, approved vocabulary (and words to avoid), and a persona description. Share this with anyone creating content.
• •Focus on "Refined Sophistication": Use descriptive and evocative language that paints a picture of elegance, quality, and the aspirational lifestyle associated with the brand. Words like "meticulously crafted," "luxurious," "sophisticated gradient," "sun-kissed elegance" found on Milanolegacy for Aurelian Shades are good examples.
• •Highlight Quality and Craftsmanship: Consistently mention the superior materials, design details, and protective features (like UV400) to reinforce the value and premium nature of the sunglasses.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the visual style of the website and social media. If the imagery is luxurious and stylish, the text must match this level of sophistication. The connection with Sabino Vision's design expertise should guide this.
• •Tell a Story (Even a Subtle One): Whether it's the story of the founder's vision (via Sabino Vision) or the story of how the sunglasses empower the wearer, narrative elements can make the brand more engaging and memorable, aligning with the "portal to a world bathed in golden light" concept.

Social Perception

Emerging & Niche, Linked to a Persona, Fashion-Conscious Appeal, Brazilian Market Focus

Copy Examples

• •Headline: Aurelian Shades: See and Be Seen. Body: Don't just face the sun. Own it. Our latest collection, crafted from the finest materials, offers more than protection—it's a statement. Discover your signature look. Call to Action: Explore the Collection.
• •Headline: The Art of Light. The Science of Style. Body: Aurelian Shades are meticulously engineered for clarity and designed for distinction. Experience the perfect fusion of UV protection and iconic fashion. Your world, beautifully framed. Call to Action: Shop Now.
• •Headline: Beyond Accessory. It's Aurelian. Body: Elevate your everyday. Each pair of Aurelian Shades is a masterpiece of design, offering timeless elegance with a modern edge. Feel the difference quality makes. Call to Action: Find Your Pair.
• •Social Media Post (Image: Stylish person wearing the sunglasses in a chic urban setting): Text: Golden hour, redefined. With Aurelian Shades, every moment is an opportunity to shine. #AurelianShades #LuxuryEyewear #StyleElevated #VisionOfSophistication Call to Action: Tap to shop the look.
• •Email Subject: Unlock Your Radiance: Introducing the New Aurelian Collection Body: Step into a brighter perspective. The new Aurelian Shades collection has arrived, blending exquisite craftsmanship with the bold designs you crave. Be the first to experience the allure. Call to Action: Discover What's New.