Brand Tone

elegant, feminine, and approachable

Brand Values

• •Quality Craftsmanship
• •Delicate & Unique Design
• •Customer Focus & Experience
• •Accessibility & Everyday Elegance
• •Gifting & Sentimental Value
• •Empowerment through Beauty (implied)

Best Practices

• •Embrace "Delicate Elegance": Consistently use adjectives like "delicate," "dainty," "elegant," "fine," "sparkling," and "handcrafted" to describe products and the brand. Avoid overly casual slang or overly technical jargon.
• •Tell a Story: Frame product descriptions and social media posts around how the jewelry makes one feel or the moments it can enhance (e.g., "your signature style," "perfect for a gift," "add a touch of magic").
• •Maintain a Warm and Approachable Voice: Even when being elegant, ensure the tone is friendly and inviting. Use "you" and "your" to speak directly to the customer. When addressing issues or providing information, be helpful and clear.
• •Highlight Korean Craftsmanship & Quality: Subtly weave in the origin and handcrafted nature of the jewelry, as this is a key differentiator and value proposition. Mention quality materials and suitability for sensitive skin where appropriate.
• •Visual-Verbal Harmony: Ensure the copy complements the visual aesthetic. If the imagery is soft, feminine, and light, the language should mirror this. Use evocative language that paints a picture, aligning with the visual beauty of the jewelry.

Social Perception

Generally perceived positively, customers praise the design, quality, and craftsmanship of the jewelry, noting its delicate and pretty appearance. The hypoallergenic nature of the jewelry is a significant plus for many users. Positive customer service and gift-worthy packaging are often highlighted in reviews. The jewelry cafe and workshops add a unique and engaging dimension to the brand.

Copy Examples

• •Whispers of elegance, crafted just for you. ✨ Discover our new collection, where delicate details meet timeless Korean design. Find your next signature sparkle. #AureliaAtelier #HandcraftedJewelry #KoreanDesign #NewArrivals #DaintyAndDelicate
• •More than just jewelry, it's a heartfelt connection. 💝 Surprise someone special with a touch of Aurelia Atelier's handcrafted elegance. Beautifully boxed and ready to delight. Shop gifts that speak volumes. [Link to Gift Section] #GiftsForHer #AureliaAtelierGifts #MeaningfulJewelry #KoreanInspired
• •Let your ears do the sparkling. These exquisite handcrafted earrings, designed in Korea, offer a delicate dance of light with every turn. Perfect for elevating your everyday style or adding a touch of magic to a special occasion. Hypoallergenic for comfortable, all-day wear.
• •Unleash your inner artist! ☕✨ Join us at the Aurelia Atelier Jewelry Cafe for a cozy Latte Art Workshop. Learn, create, and sip on something beautiful. A perfect weekend treat or a unique experience with friends. Limited spots available – book yours! [Link to Workshop Page] #AureliaWorkshops #LatteArt #CreativeCafe #KualaLumpurEvents
• •Aurelia Atelier: Your daily touch of handcrafted Korean elegance. Discover jewelry that tells your story.