Tono de Marca

Artisanal, Passionate, and Inclusive

Valores de Marca

• •Quality & Craftsmanship
• •Innovation & Creativity
• •Inclusivity & Accessibility
• •Sustainability & Ethics
• •Community & Heritage

Mejores Prácticas

• •Lead with Passion and Purpose: Always connect the product back to the "why." Use storytelling in the "About Us" section, social media posts, and product descriptions to remind customers of the family heritage and the dream behind the brand.
• •Use Evocative, Sensory Language: Instead of just listing ingredients, describe the experience. Use words like "fragrant," "silky," "delicate," "rich," and "zesty." This elevates the product from a simple dessert to an artisanal creation.
• •Balance Artistry with Inclusivity: Frame your high-end designs and innovative flavors as something everyone can enjoy. When posting a beautiful, complex cake, always mention in the caption or on the product page that it can be adapted (e.g., "Available in both our classic and vegan recipes."). This reinforces the core value of being "a sweetfix for everyone."
• •Champion Your Ethics and Quality: Regularly and transparently mention your commitment to quality ingredients and sustainable practices. A simple line in your bio ("Using sustainable packaging & eggs from rescued hens") or an occasional post about your suppliers reinforces brand integrity and appeals to conscious consumers.
• •Maintain a Consistent Visual Identity: The elegant, clean, and nature-inspired aesthetic is key. Ensure all photography—from the website to social media—is high-quality and reflects this style. This visual consistency is just as important as the written tone in communicating the brand's premium, artisanal feel.

Percepción Social

premium, go-to specialist for high-quality, beautiful, and inclusive cakes

Ejemplos de Copy

• •Art in bloom. Introducing our new Lavender & Earl Grey cake. Delicately infused sponge, layered with a fragrant bergamot curd and finished in a silky, pale lavender buttercream. Each flower is hand-piped, making your celebration a true original. Inspired by quiet moments in the garden, crafted for your most cherished memories. Available vegan and gluten-free by request. See our stories for a closer look. #AureateCakery #CakeArt #ChristchurchCakes #VeganCakesNZ #ArtisanalBaking
• •More than a cake. A celebration of flavor, art, and you. Discover artisanal cakes, cupcakes, and treats, handcrafted in Christchurch for every occasion and every dietary need. - Button: Explore Our Collections
• •Your love story is unique. Your wedding cake should be, too. At Aureate Cakery, we believe in golden, elaborate creations that taste as incredible as they look. From minimalist designs to intricate floral masterpieces, we'll craft a centerpiece that perfectly complements your day. We specialize in accommodating all guests, with delicious vegan, gluten-free, and other dietary options available. Let's create something beautiful together. - Call to Action: Enquire About Your Wedding Date
• •From a simple sketch to a sweet reality. The quiet moments of creation are our favorite. ✨ Watch as our Spiced Carrot cake comes to life. #Cakedecorating #BehindTheScenes #AureateCakery #SatisfyingVideos
• •A taste of innovation: New market-exclusive flavors this weekend!