Brand Tone

Elegant, Sophisticated, Traditional yet Modern, Inviting, Passionate, Trustworthy

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Exploration/Choice
• •Contemporary Aesthetics
• •Grace & Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Sophisticated, Traditional yet Modern, Inviting, Passionate, Trustworthy) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. Share this with everyone who writes for the brand.
• •Emphasize Key Values: Consistently weave in the brand's core values (Quality, Tradition, Craftsmanship, Contemporary Aesthetics, Grace) into product descriptions, social media posts, and "About Us" narratives. For instance, instead of just saying "beautiful saree," describe "the exquisite craftsmanship of this handloom saree, a testament to generations of tradition."
• •Know Your Audience: Understand who you're talking to. The language should resonate with individuals who appreciate Indian culture, artistry, and quality ethnic fashion. Use terminology that is both aspirational and relatable to them.
• •Storytelling: Connect with customers on an emotional level by telling stories. This could be about the heritage of a particular craft, the inspiration behind a collection, or how an outfit can make one feel. The "Aur Dikhao" story itself—a 48-year legacy transitioning online—is a good starting point.
• •Consistency Across Platforms: Ensure the tone of voice is consistent across the website, social media captions (Instagram, Facebook), email newsletters, and any customer service interactions. A customer should feel they are interacting with the same brand personality, regardless of the touchpoint.

Social Perception

A trusted, quality-conscious fashion house with deep roots in Indian ethnic wear, appreciated for cultural heritage, craftsmanship, and providing attire for special occasions. Evokes positive sentiment due to association with variety and choice.

Copy Examples

• •Headline: Aur Dikhao: Where Heritage Meets Modern Elegance. Body: Explore our handpicked collection of exquisite sarees and suits, crafted with passion and an eye for timeless beauty. Discover the artistry of Indian tradition, reimagined for today's discerning woman. Show me more, you say? We thought you'd never ask.
• •Headline: Unveil Your Radiance. Aur Dikhao Presents... Body: Each piece in our collection tells a story of quality craftsmanship and vibrant Indian culture. From intricate embroidery to contemporary silhouettes, find the perfect ensemble that says more about you.
• •Headline: More Than Just Attire, It's a Legacy. Aur Dikhao. Body: With 48 years of passion woven into every thread, we invite you to experience the enduring charm of authentic Indian ethnic wear. Quality you can trust, designs you'll adore.
• •Headline: The Celebration Begins with Aur Dikhao. Body: Drape yourself in elegance. Our latest collection of festive sarees and suits blends rich tradition with a touch of modern flair, ensuring you shine at every occasion. Explore more, celebrate more.
• •Headline: Aur Dikhao: Indulge in the Art of Indian Fashion. Body: Discover a world where quality craftsmanship and breathtaking designs come together. Our curated selection of suits and sarees is an invitation to explore the captivating beauty of ethnic wear.