Brand Tone

Elegant and sensual, artistic and curatorial, minimalist and confident.

Brand Values

• •Quality
• •Aura and Allure
• •Global Appeal
• •Modern Nostalgia

Best Practices

• •Cultivate a Brand Lexicon: Establish a core vocabulary of on-brand words (e.g., aura, allure, captivating, elegant, timeless, sensual, artistic, narrative, curated) and use it consistently across all communications to build a recognizable voice.
• •Elevate the Narrative: Frame each new issue as more than just a product. It's an "archive," a "narrative," or an "artistic exploration." This elevates the perceived value and aligns with the brand's sophisticated identity.
• •Prioritize Visual Harmony: Keep copy concise and elegant to complement the powerful imagery. The text should act as a caption that adds depth, not a description that explains what is already visible.
• •Maintain Cross-Platform Consistency: While the delivery may adapt to the platform, the fundamental tone—artistic, sensual, and confident—must remain consistent. Avoid overly casual language or trends that would dilute the brand's premium feel.
• •Speak to the Connoisseur: Address the audience as discerning consumers of art and beauty. The copy should appeal to their desire for exclusive, high-quality, and collectible content that celebrates the art of photography and the unique charisma of the models.

Social Perception

Auravure is perceived as a niche and discerning publisher for a high-quality audience interested in Japanese gravure, art photography, and model culture. It is model-centric, with its reputation linked to collaborations, and seen as an aesthetic-focused brand that prioritizes quality and art direction.

Copy Examples

• •The story in her eyes. The aura in her silence. Experience the full narrative in Auravure Magazine Issue #5, featuring the unforgettable [Model's Name]. Now available worldwide. Link in bio.
• •New Issue Drop: Auravure #5. A journey into neo-retro elegance. Discover our latest digital photo book with [Model's Name] and redefine allure. #AuravureMagazine #ArtPhotography #Gravure #[Model'sName]
• •More Than an Image. It's an Aura. Explore the curated world of Auravure—where timeless photography meets contemporary allure.
• •Subject Line: An Exclusive Glimpse: Inside the World of Auravure. Body: Step beyond the everyday. Our latest issue is a carefully crafted archive of style and sensuality. Be the first to discover the captivating story of [Model's Name].
• •Headline: Feel the Aura. Text Overlay: Auravure Magazine. The art of Japanese glamour photography. Discover our new issue.