Brand Tone

empowering, confident, and inclusive

Brand Values

• •Empowerment
• •Inclusivity & Body Positivity
• •Personalized Style
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Fierce Moda's tone (empowering, confident, inclusive, bold yet approachable). Include keywords, phrases to use/avoid, and examples of on-brand copy. This ensures anyone writing for the brand understands the desired voice.
• •Focus on "You" (The Customer): Frame messaging around the customer's experience, feelings, and empowerment. Use language that speaks directly to her aspirations and how the clothing can help her achieve them (e.g., "You'll feel...", "Your perfect fit...", "Celebrate your...").
• •Emphasize Empowerment and Confidence: Consistently weave in words and phrases that evoke strength, self-assurance, and boldness. Connect product features to the benefit of increased confidence.
• •Maintain Inclusivity in Language and Imagery: Ensure that all copy reflects the brand's commitment to diverse body types. Avoid jargon or exclusionary language. Imagery should consistently showcase this diversity.
• •Be Authentic and Consistent Across All Channels: Whether it's a website banner, a social media caption, an email, or a product description, the empowering and confident tone should be unmistakable and consistently applied. This builds trust and brand recognition.

Social Perception

Customers who have interacted with the "Shop by Shape" feature and the brand's empowering message seem to perceive Fierce Moda positively. They are seen as a brand that helps customers find clothes that fit well and make them feel good.

Copy Examples

• •Headline: Unleash Your Confidence. Discover Fashion That Celebrates You. Body: At Fierce Moda, we believe style is power. Find impeccably fitting, statement-making pieces designed for your unique shape and unstoppable attitude. Shop your fierce.
• •Social Media Post: "Dress like you're already famous. Our latest collection is here to help you own every room you walk into. What makes you feel fierce? #FierceModa #EmpoweredStyle #ConfidenceIsKey"
• •Product Description (for a dress): "More than just a dress, it's a declaration. Crafted to embrace your curves and move with your confidence, our [Dress Name] is your new go-to for moments that matter. Available in sizes S-XXL and curated for your body shape."
• •Email Subject Line: Feel Beautiful, Look Fierce: Styles Tailored to You. Email Body Snippet: "Stop searching, start shining. Fierce Moda’s 'Shop by Shape' guide makes finding your perfect fit effortless, so you can focus on feeling fabulous. [Link to Shop by Shape]"
• •About Us Snippet: "Fierce Moda isn't just about the clothes; it's about the woman who wears them. We're on a mission to empower you with fashion that fits, flatters, and fuels your inner fire. Because when you feel confident, you are unstoppable."