Tono de Marca

Reverent and Aspirational

Valores de Marca

• •Spirituality & Devotion
• •Craftsmanship & Quality
• •Positive Energy & Well-being
• •Elegance & Aesthetics
• •Accessibility

Mejores Prácticas

• •Lead with the Spiritual Benefit: Always begin with the 'why.' Instead of starting with 'Made from high-quality resin,' start with 'Invite spiritual harmony...' or 'Embrace the blessings of...' The material and craft are secondary proofs of quality that support the primary spiritual benefit.
• •Use a Reverent Vocabulary: Create and maintain a list of brand-approved words (e.g., divine, sacred, harmony, blessing, serenity, artisan, handcrafted, devotion) and use them consistently across all platforms. Avoid overly casual slang or purely transactional language ('cheap,' 'buy now').
• •Tell the Story Behind the Deity: Each product represents a powerful story. Briefly incorporate the meaning of the deity or symbol in the copy. For a Hanuman statue, mention 'strength and devotion.' For a Buddha figurine, refer to 'peace and enlightenment.' This adds depth and value.
• •Focus on 'We' and 'You' to Build Community: Use 'we' to talk about the brand's commitment ('At Aurance, we believe...') and 'you/your' to speak directly to the customer's aspirations ('Enhance your home temple...'). This fosters a sense of shared values and a personal connection.
• •Align Product Copy with Visuals: Ensure the aspirational tone of the copy is matched by the quality of the product photography and videography. The visuals should depict the products in clean, well-lit, and inspiring settings that reflect the 'elegance' and 'aura' the brand promises.

Percepción Social

The public perception is bifurcated; there is appreciation for the product range and aspirational messaging, but this is undermined by widespread complaints about customer service, wrong orders, and delivery delays, leading to a perception of unreliability despite the brand's intended tone of trust and reverence.

Ejemplos de Copy

• •Embrace the divine energy of Adiyogi in your home. This handcrafted Shiva statue, finished in a serene marble texture, is more than a showpiece—it is a source of cosmic stillness and powerful transformation. Place it in your meditation corner or living space to inspire tranquility and a deeper connection to your spiritual path.
• •Let the playful melodies of divine love fill your home. Our handcrafted Krishna idol, with its intricate details and compassionate gaze, serves as a beautiful reminder of joy, wisdom, and devotion. Where in your home would you welcome this divine presence? Let us know below.
  f64f #AuranceCrafts #KrishnaIdol #DivineLove #SpiritualHome #PoojaRoom
• •Headline: The Perfect Blessing for a New Beginning. Body: Looking for a housewarming gift that offers more than just decor? Gift the promise of prosperity and peace with an Aurance Lord Kuber or Ganesha statue. Handcrafted to invite positive vibrations, it's the most thoughtful way to say 'congratulations.' Shop now for a gift that truly matters.
• •An invitation to serenity is inside...
• •Your Sacred Space, Reimagined. Discover Divine Craftsmanship.