Brand Tone

Calming, trustworthy, educational, gentle, reassuring, supportive, caring, and authoritative.

Brand Values

• •Nature as the Key
• •Purity and Transparency
• •Holistic Well-being
• •Sustainability and Ethical Sourcing
• •Customer-Centricity

Best Practices

• •Lead with the Benefit, Support with the 'Why': Start with the desired emotional outcome (e.g., 'Embrace tranquility,' 'Find your focus'). Then, explain why the product delivers this, referencing the pure ingredients and careful process.
• •Use a Sensory and Emotive Vocabulary: Use words that evoke calmness, purity, and nature. Terms like 'essence,' 'serenity,' 'vitality,' 'invigorate,' 'soothing,' and 'nourish' align with the brand's tone.
• •Educate Gently: Position copy as a source of helpful information rather than a hard sell. Explain the benefits of specific ingredients or the purpose of a blend, empowering the customer to make an informed choice.
• •Reinforce Trust with Transparency: Regularly include phrases that reference core values, such as 'sustainably sourced,' 'GC/MS tested,' '100% pure,' and 'formulated by experts' in product descriptions and ads to build and maintain credibility.
• •Maintain a Consistent 'You & We' Dialogue: Address the customer directly and personally ('your well-being,' 'help you rediscover'). Pair this with statements about the brand's mission and passion ('We believe,' 'Our promise is'), creating a conversational, friendly, and trustworthy relationship.

Social Perception

Perceived as a premium, trustworthy source for natural wellness, conveying spiritual and physical well-being. Aims to build a community (e.g., 'Aura Baes'). Brand identity is clear, but reach and public reputation are in early stages due to recent market entry.

Copy Examples

• •Silence the day's noise. Embrace the quiet moments before sleep with the pure, calming essence of our Lavender Essential Oil. Sourced for serenity, bottled for your peace. Tap to invite tranquility into your nightly ritual. #AuraNaturals #EssentialOils #SleepWell #NaturalWellness
• •Pure, Potent, Promised. Rediscover your vitality with therapeutic-grade essential oils, crafted from nature's finest and verified for your peace of mind.
• •Feeling drained? Nature's answer to restored energy is inside.
• •Clarity in a bottle. Our Focus Blend is expertly formulated with invigorating rosemary and balancing peppermint to help sharpen your concentration and clear mental clutter. Each drop is a promise of 100% pure, sustainably sourced ingredients, GC/MS tested for potency and purity. Move through your day with intention and ease.
• •Your Daily Ritual of Well-being. From morning focus to evening calm, AuraNaturals is with you. Our 100% pure essential oils are more than just a pleasant scent; they are a tool to help you restore balance and find your center in a busy world. See how our commitment to purity can transform your day. Shop now for 15% off your first order.