Brand Tone

Informative, Educational, Supportive, Caring, Natural, Trustworthy, Direct & Problem/Solution Oriented

Brand Values

• •Health & Well-being
• •Nature & Science Integration
• •Quality & Purity
• •Innovation
• •Sustainability & Modern Technology
• •Customer Focus

Best Practices

• •Prioritize Clarity and Honesty: Ensure all product descriptions and benefits are clearly stated and scientifically supported within regulatory guidelines. Avoid exaggeration or claims that could be misconstrued as curing diseases.
• •Focus on "Supporting" and "Maintaining" Health: Use language that emphasizes the supportive role of supplements in a healthy lifestyle, rather than presenting them as standalone solutions or cures for ailments. For example, instead of "stops [condition]," use "helps support the body's natural processes in relation to [condition/bodily function]."
• •Emphasize Natural Ingredients and Gentle Processes: Consistently highlight the natural origin of ingredients and the care taken in formulation and production. This reinforces the "natural" and "quality" values.
• •Maintain a Supportive and Empathetic Voice: Continue the caring tone ("Simply live happily," "Your health is your highest asset") in all communications, from website copy to customer service interactions.
• •Educate, Don't Just Sell: Utilize the "Magazin" and social media to provide valuable health and wellness information that empowers consumers, positioning AuraNatura as a knowledgeable resource, not just a product vendor. Ensure this content is also compliant and evidence-based.

Social Perception

Generally positive due to product effectiveness, quality and delivery speed. Some mixed/negative perception due to past advertising practices.

Copy Examples

• •Headline: Support Your Wellbeing, Naturally. Body: At AuraNatura, we blend the wisdom of nature with modern science to bring you high-quality supplements. Our [Product Name] is crafted with [Key Ingredient 1] and [Key Ingredient 2] to help you [Specific, compliant benefit, e.g., "maintain a healthy immune system" or "support your energy levels"]. Live simply, live happily.
• •Headline: The Power of Fermentation for Your Health. Body: Discover Fermentura® by AuraNatura, our innovative line of fermented supplements. Fermentation can enhance nutrient absorption, and our [Fermented Product Name] is designed to support [Specific, compliant benefit, e.g., "your digestive balance"]. Trust the original.
• •Headline: Feel the Difference Nature Makes. Body: Tired of artificial additives? AuraNatura products are made with carefully selected natural ingredients. [Product Name], with [Key Natural Ingredient], offers a gentle way to [Specific, compliant benefit, e.g., "contribute to healthy skin"]. Because your health is your greatest asset.
• •Headline: Your Partner in Everyday Vitality. Body: From busy days to active aging, AuraNatura is here for you. Our [Product Category, e.g., "Energy & Vitality"] supplements are formulated to help you embrace every day with vigor. Explore our range and find your natural boost.
• •Headline: Quality You Can Trust, Straight From the Source. Body: We believe in transparency and quality. By offering our AuraNatura supplements directly to you, we ensure fair prices and listen closely to your needs. Experience the benefits of [Product Name] and our commitment to your happy, healthy life.