Brand Tone

nurturing, mindful, and encouraging. Gentle, positive, and supportive. Personal and authentic, like a trusted friend guiding customers on their wellness journey.

Brand Values

• •Community and Collaboration
• •Holistic Wellness
• •Sustainability and Mindfulness
• •Authenticity and Personal Connection
• •Self-Care and Empowerment

Best Practices

• •Lead with 'You' and 'Your': Center the copy around the customer's experience and feelings. Use language that speaks directly to their needs and aspirations (e.g., 'Your moment of peace,' 'Find your balance').
• •Emphasize the 'Why' Behind the Product: Don't just sell an item; sell the experience it enables. Explain how a product can bring comfort, peace, or mindfulness into the customer's life.
• •Tell the Story of the Makers: Consistently highlight that the products are from other small businesses. This reinforces the core brand value of community and adds a layer of authenticity and appeal.
• •Use Nurturing and Encouraging Language: Employ gentle, positive, and supportive words. Verbs like 'invite,' 'nurture,' 'discover,' 'embrace,' and 'connect' align perfectly with the brand's tone.
• •Maintain a Mindful Voice: Avoid urgent, high-pressure sales language ('Buy Now!', 'Limited Time Only!'). Instead, use phrases that suggest intention and mindfulness, such as 'Available for a short time,' 'A limited curation,' or 'Begin your journey.'

Social Perception

The public perceives Aura Luna Collective as a high-quality, trustworthy, and mission-driven brand. Customers feel good about their purchases, not only because of the product quality but also because they are supporting a network of small enterprises. The brand is seen as a source of 'transformative' and 'positive energy.' Reviews frequently use words like 'impressed,' 'wonderful,' and 'obsessed,' highlighting strong customer satisfaction and loyalty. The personal involvement of the founder is a significant factor in this positive perception, making the brand feel approachable and sincere.

Copy Examples

• •Invite tranquility into your space. Our new hand-poured lavender and chamomile candle isn't just a fragrance; it's a ritual. Light it to unwind after a long day, to set the mood for meditation, or simply to find a quiet moment for yourself. Each candle is crafted by a small-batch artisan, bringing a touch of mindful magic into your home. ✨ #AuraLunaCollective #MindfulMoments #SelfCareSunday
• •As the seasons shift, so does our energy. It's the perfect time to turn inward and nurture your well-being. Our limited edition Autumnal Equinox Box is curated to help you do just that. Inside, you'll discover handcrafted goods from seven unique small businesses —from warming herbal teas to a cozy therapy wrap for cool evenings. Embrace the change and make space for you. Pre-order yours today and support a community of creators.
• •Ready to live more consciously but not sure where to start? At Aura Luna Collective, we bring together the best in eco-friendly products from small businesses you'll love. From reusable facial rounds to zero-waste kitchen wraps, every item in our collection is a small step towards a more sustainable lifestyle. Shop with intention. Support small. Feel good.
• •Clear the noise and connect with your inner wisdom. This curated set of Clear Quartz, Amethyst, and Selenite is selected to help you purify your energy, set powerful intentions, and enhance your intuition. Whether you're new to crystals or adding to your collection, these ethically-sourced stones are powerful allies on your journey. Each kit comes with a guide to help you get started.
• •Supporting small businesses is at the heart of everything we do. Every purchase you make at Aura Luna Collective helps a community of artisans, healers, and dreamers thrive. Thank you for being a part of our story.