Brand Tone

spiritual, calming, inspiring, and mystical

Brand Values

• •Spiritual Wellness & Healing
• •Natural & Authentic Products
• •Mindfulness & Connection
• •Positive Energy & Empowerment
• •Aesthetic & Beauty

Best Practices

• •Use Evocative & Sensory Language: Incorporate words that appeal to feelings of peace, calm, magic, wonder, and connection (e.g., "radiant," "vibrant," "serene," "ancient," "whispers," "glow").
• •Maintain a Gentle & Encouraging Voice: Avoid overly aggressive sales language. Instead, focus on inviting, guiding, and inspiring the audience.
• •Emphasize Benefits Beyond the Physical: Highlight how the products can contribute to spiritual growth, emotional well-being, and energetic balance, not just their aesthetic appeal.
• •Incorporate Elements of Storytelling & Mysticism: Weave in narratives about the origins of crystals, their historical uses, or their metaphysical properties to enhance the magical quality of the brand.
• •Stay Authentic to Spiritual Wellness Principles: Ensure that the copy aligns with genuine spiritual concepts and avoids making unsubstantiated or exaggerated claims that could undermine credibility. Use terms like "believed to," "said to," or "traditionally used for" when discussing specific energetic properties.

Social Perception

positive and aligned with its intended spiritual and wellness focus

Copy Examples

• •Invite serenity into your space with our ethically sourced Amethyst cluster. Let its calming vibrations soothe your mind and elevate your spirit. Discover the peace within. ✨
• •At Aura House, we believe in the quiet power of the earth's treasures. Each piece is chosen to help you connect, heal, and illuminate your unique path. Your journey to inner radiance starts here.
• •What energy are you calling in this week? Share your intentions below and let our community uplift you. 👇 #AuraHouseVibes #SpiritualJourney
• •Unlocking the Magic: Understanding the ancient wisdom of Rose Quartz and how it can open your heart to love and compassion. Read more on our journal. 💖
• •Embrace the new moon's energy. For a limited time, receive a complimentary Selenite wand with any purchase over $75 to cleanse your aura and amplify your intentions. Tap to manifest. 🌙