Brand Tone

Luxurious & Sophisticated, Elegant & Timeless, Confident & Aspirational, Passionate & Detail-Oriented

Brand Values

• •Quality & Craftsmanship
• •Timeless Elegance
• •Passion
• •Conscious Refinement (implied)
• •French/Parisian Identity & Italian Artistry

Best Practices

• •Develop a Core Lexicon: Create a list of on-brand words and phrases (e.g., "timeless," "elegant," "crafted," "refined," "artisanal," "Parisian allure," "Italian excellence") and also a list of words to avoid (e.g., "trendy," "cheap," "basic," overly casual slang).
• •Focus on "Show, Don't Just Tell": Instead of saying "our bags are high quality," describe the specific details that demonstrate quality – "hand-stitched detailing," "supple Italian leather that ages beautifully," "custom-designed hardware."
• •Maintain an Elegant and Slightly Formal Register: Avoid overly casual language, excessive exclamation points, or slang. The tone should be sophisticated and respectful of the product's luxury positioning.
• •Emphasize Longevity and Investment: Frame the products not as disposable fashion items but as timeless investments that will endure. Use language that suggests lasting value and enduring style.
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality, minimalist, and elegant imagery used by the brand. The words should evoke the same feeling as the visuals.

Social Perception

Based on the available social media interactions, the perception among those who engage with the brand is positive, with admiration for the product's beauty and design. The brand is likely perceived as a high-end, niche label for those seeking quality craftsmanship and timeless style rather than fast fashion. Due to the limited number of independent reviews and mentions found, broader public perception is difficult to gauge extensively but appears to be that of an emerging luxury brand.

Copy Examples

• •Parisian allure, Italian soul. Each Auraé creation is a testament to timeless design and the enduring beauty of artisanal craftsmanship. Discover the piece that will not just accessorize your life, but accompany it. #AuraeParis #TimelessElegance #LuxuryLeather #CraftedInItaly
• •Auraé Paris: Where Exceptional Craftsmanship Meets Enduring Style.
• •Impeccably handcrafted from the finest Italian calfskin, the [Bag Name] embodies a quiet confidence. Its refined silhouette and meticulously considered details offer a daily touch of Parisian elegance, designed to transcend seasons and trends.
• •Introducing the Next Chapter of Timeless: The New Auraé Paris Collection.
• •Born from a deep reverence for enduring style and the art of leatherwork, Auraé Paris crafts more than just handbags; we create lifelong companions. Each piece is a dialogue between Parisian vision and Italian artisanal mastery, designed for the discerning individual who seeks quality that speaks for itself.