Brand Tone

aspirational and professional

Brand Values

• •Quality and Durability
• •Innovation and Design
• •Versatility and Functionality
• •Customer-Centric Service
• •Creating Experiences

Best Practices

• •Lead with Aspiration, Follow with Function: Start with evocative language that paints a picture of the experience ("enchanting," "unforgettable," "sanctuary"), then follow up with the practical benefits and features (all-weather, versatile, durable materials).
• •Emphasize "Year-Round": Consistently use terms like "year-round," "all-season," and "enjoy being outside all year round" to highlight the key value proposition of overcoming weather limitations.
• •Use High-Quality Visuals as the Hero: The copy should complement, not describe, the stunning visuals. Let the images of the domes in beautiful settings do the heavy lifting, and use concise, elegant copy to reinforce the message.
• •Tailor the Message to the Audience: While the core product is the same, the "why" differs. Speak directly to homeowners about personal enjoyment and sanctuary, and to businesses about ROI and guest experience.
• •Maintain a Professional and Polished Voice: Avoid overly casual slang or jargon. The tone should reflect the premium, design-led nature of the product. Keep the language clean, confident, and focused on quality and innovation.

Social Perception

The public perception of Aura Dome is positive, associated with unique, high-end, and memorable experiences. The brand is perceived as a provider of elegant and innovative solutions for outdoor living and events, with its use in festive markets and high-profile locations contributing to a current and desirable image. The business-to-business aspect positions them as a practical solution for venues looking to increase capacity and revenue in a novel way.

Copy Examples

• •Your garden is more than just an outdoor space. It's an escape, a sanctuary, a place to make memories. Don't let the weather dictate when you can enjoy it. Our Aura Domes provide a stylish, year-round retreat. Your perfect evening is waiting.
• •Unlock new revenue streams and offer an unforgettable dining experience. Our Aura Domes are the turn-key solution to expand your usable space, enchanting guests in any season. With long-term hire options, including heating and lighting, you can focus on what you do best. Let's transform your outdoor space.
• •Imagine More Space. Whatever your vision—a peaceful garden office, a magical dining spot, or a sheltered play area—the Aura Dome adapts. Discover the art of inspired outdoor living.
• •The ultimate garden room has arrived. Seamlessly blend your indoor and outdoor living with a panoramic, frameless Aura Dome. Perfect for the modern garden.
• •Elevate your next event from ordinary to extraordinary. Our Geodesic Domes offer a unique and sophisticated venue solution that is sure to impress. From brand activations to VIP lounges, we provide a versatile and weather-proof space that brings any vision to life.