Brand Tone

Passionate, Enthusiastic, Knowledgeable, Reliable, Community-Oriented, Action-Oriented.

Brand Values

• •Passion for Cricket: Genuine love for the sport.
• •Quality Products: Offering reliable and high-performing gear.
• •Customer Focus: Supporting cricketers of all levels.
• •Community: Fostering a sense of connection among players and fans.
• •Performance: Helping players improve their game.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., enthusiastic, expert, supportive), language style (e.g., use of cricket jargon, level of formality), and forbidden words/phrases. Share this with everyone creating content.
• •Embrace Cricket Vernacular Authentically: Use cricket-specific terms like "yorker," "googly," "sweet spot," and, of course, "Howzhat!" naturally within the copy. This builds rapport with the target audience but avoid overstuffing.
• •Focus on Player Aspiration and Passion: Connect with the emotional side of cricket. Write copy that speaks to the dreams of cricketers, their dedication, and the thrill of the game.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media update, an email newsletter, or customer service interaction, the brand's voice should be unmistakably "Howzhat Store."
• •Listen and Adapt to Your Community: Pay attention to how your target audience communicates. Incorporate their language (where appropriate) and address their specific pain points and interests to keep the tone relevant and engaging. Actively monitor social mentions and reviews to understand how the brand is perceived and adjust messaging if needed.

Social Perception

To be seen as a trusted, go-to source for quality cricket gear, apparel, and accessories. A brand that understands the needs of cricketers and actively supports their passion for the game. It needs to build a perception of being distinct from the fantasy sports platform.

Copy Examples

• •HOWZHAT! Your Game Starts Here. Gear up with premium cricket essentials and dominate the pitch. Shop Now!
• •Feel the power with every stroke. Our [Bat Name] bat is crafted for champions, offering unmatched balance and a massive sweet spot. Ready to send the bails flying? HOWZHAT for performance!
• •Weekend warriors, rising stars, and seasoned pros – we're all united by the love of cricket! Share your #HowzhatMoments with us and tag a teammate who always has your back. #CricketLife #HowzhatStore
• •HOWZHAT! 🏏 Score Big Savings on All Cricket Gear This Week!
• •At Howzhat Store, cricket isn't just a game – it's our heartbeat. Founded by passionate players, for passionate players, we provide the gear and support you need to shout 'HOWZHAT!' with confidence. We're more than a store; we're your cricketing family.