Brand Tone

Sophisticated, passionate, and knowledgeable

Brand Values

• •Quality and Exclusivity
• •Expertise and Curation
• •Authenticity and Direct Relationships
• •Passion for Wine
• •Community (potentially)

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Au Paradis's tone (sophisticated, passionate, knowledgeable) with examples of what to say and what to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Frame product descriptions, social media posts, and blog content around the stories of the winemakers, the regions, and the unique qualities of biodynamic/low-intervention wines. This naturally lends itself to a passionate and knowledgeable tone.
• •Maintain a Refined Vocabulary: Use language that reflects the quality and exclusivity of the wines. Avoid overly casual slang or overly technical jargon that might alienate some customers, striking a balance that is informative yet accessible to a discerning audience.
• •Show, Don't Just Tell, Your Expertise: Instead of merely stating you have expert knowledge, demonstrate it through insightful tasting notes, articles on winemaking practices, and curated selections. This reinforces the knowledgeable aspect of the brand tone.
• •Consistency Across All Channels: Ensure the sophisticated, passionate, and knowledgeable tone is consistently applied across the website, social media, email communications, and any in-person interactions. Regular review of content can help maintain this consistency.

Social Perception

Trusted specialist and purveyor of fine, unique French wines

Copy Examples

• •Headline: Discover Your Next Favourite: Exclusive Bio-Dynamic Wines from the Heart of France. Body: At Au Paradis, we journey through the vineyards of France to bring you exceptional, small-batch wines. Explore our latest arrivals, handpicked for their character and commitment to nature. Because great wine tells a story. What will yours be?
• •Social Media Post (Instagram/Facebook): Image: Beautiful shot of a featured wine bottle or vineyard. Caption: Meet [Winemaker's Name], a true artisan from [Region]. Their dedication to biodynamic farming and minimal intervention results in wines that are vibrant, pure, and unforgettable. Taste the passion in every bottle. Link in bio to explore the collection. #AuParadisWijn #FrenchWine #Biodynamic #ArtisanWine #WineLover
• •Email Newsletter Snippet (Subject: A New Gem from the Loire Valley ✨): Dear Wine Enthusiast, This week, we're thrilled to introduce a stunning Chenin Blanc from a rising star in Saumur. With notes of [flavor notes] and a remarkable [characteristic], it’s a perfect example of the unique treasures Wijnkoperij Au Paradis seeks out. Learn more and reserve your bottles before it's gone!
• •Website Blog Post Title: Beyond the Label: Understanding the Soul of Low-Intervention Wines. Excerpt: What does 'low intervention' truly mean for your wine experience? At Au Paradis, we believe it’s about letting the terroir and the grape speak for themselves. Join us as we delve into the philosophy behind these authentic and expressive wines...
• •Promotional Offer: Headline: Elevate Your Cellar: Curated Cases from Au Paradis. Body: Experience the breadth of French biodynamic excellence. For a limited time, enjoy a special selection of six distinct wines, chosen by our experts to showcase the best of their regions. Your journey into exceptional taste starts here.