Tono de Marca

Authentic, Proud, and Communal.

Valores de Marca

• •Heritage & Tradition
• •Quality & Purity
• •Authenticity
• •Community
• •Representation

Mejores Prácticas

• •Always tie the product back to its roots. Whether it's a social post or product description, the story of Aunty Tommy, the village of Vaiala, and Samoan tradition should be the anchor. This is your strongest differentiator.
• •Use words that convey pride and a strong sense of identity. Phrases like "Proudly Pacific-owned," "Our Koko is Pacific," and "A celebration of Pacific excellence" reinforce the brand's core mission.
• •Clearly explain what Koko Samoa is. Emphasize that it is traditionally bitter and not a sweet drink. This manages customer expectations, builds trust, and positions the brand as an authentic authority.
• •Consistently use terms like "premium," "pure ground cacao," "no additives," and "sugar-free" to highlight the product's high quality and health benefits. Talk about mastering one thing well.
• •Use inclusive and warm language ("our people," "family," "sharing"). Address the Pacific community directly and create content that resonates with their shared cultural experience. Use the Samoan greeting "Talofa" in communications where appropriate, as seen on the contact page.

Percepción Social

The public perceives Aunty Tommy's as a high-quality, authentic brand that honors its cultural roots. Customers praise the rich and unique flavor of the Koko Samoa, often highlighting its quality and the beauty of the product. The brand is seen as a genuine family business, and its connection to Samoan heritage is a key part of its appeal. There is an appreciation for the health aspects of the product, particularly its sugar-free and pure cacao nature.

Ejemplos de Copy

• •From Vaiala, With Love. Every cup of Aunty Tommy's Koko Samoa is more than a drink; it's a story. A story that begins in our village in Samoa, rooted in the legacy of our grandmother, Aunty Tommy. We roast premium Pacific beans to perfection right here in Auckland, so you can taste the tradition. This isn't just koko. It's home. #AuntyTommys #KokoSamoa #PacificPride #FamilyTradition
• •Taste the True Pacific. Pure Koko Samoa, proudly roasted in Auckland. No sugar, no additives, just 100% authentic flavor sourced from Pacific farms. Experience the tradition.
• •Aunty Tommy's Pure Koko Samoa Pods. Your daily ritual, simplified. We've packed the bold, rich, and traditionally bitter flavor of real Koko Samoa into one convenient pod. Made from 100% premium Pacific cacao, our pods melt smoothly for an authentic taste experience that honors generations of Samoan tradition. Pure, powerful, and ready in moments.
• •Not your average hot chocolate. -> This is Koko Samoa. -> Rich. -> Bitter. -> Pure. -> The taste of tradition. This is how we share our heritage. #KokoSamoa #AuntyTommys #MadeInAuckland #PacificFood
• •We Are More Than Roasters. We Are Storykeepers. Aunty Tommy's began with a family recipe and a promise to honor our matriarch. Food is central to Pacific culture—it’s about connection, not just nourishment. When we share our Koko Samoa with you, we're sharing the social and familial bonds that it represents for our people. It’s our heritage, in a cup.