Brand Tone

Trendy and Inspirational, Friendly and Approachable, Value-Oriented, Enthusiastic and Lively

Brand Values

• •Fashion-Forwardness: Staying current with and providing access to the latest trends.
• •Customer Focus: Emphasizing personal customer service and a user-friendly shopping experience.
• •Accessibility: Offering a wide selection and appealing to women and girls of all ages.
• •Value: Providing trendy items with opportunities for savings through discounts and a loyalty program.

Best Practices

• •Stay Current with Trends: Regularly update vocabulary and references to reflect current fashion conversations, but ensure they align with the brand's overall accessible feel.
• •Use an Engaging and Conversational Voice: Write as if you're talking to a friend about fashion. Use emojis appropriately on social media to add personality and warmth.
• •Highlight Value and Benefits: Clearly communicate sales, discounts, and the practical benefits of the clothing (e.g., versatility, comfort, trendiness) without sounding overly promotional.
• •Be Visually Driven and Descriptive: Complement strong visuals with copy that paints a picture and evokes the feeling of wearing the clothes (e.g., "feel-good fashion," "effortlessly chic").
• •Foster Community: Encourage interaction by asking questions, prompting user-generated content (#AUNORAstyle), and responding to comments in a friendly and timely manner. This reinforces the "personal customer service" aspect.

Social Perception

The brand seems to be building an image of a vibrant and accessible online fashion destination, go-to source for fashion-conscious individuals with a growing community and positive interaction within its target audience.

Copy Examples

• •Homepage Banner: "Your Next Style Obsession Starts Here! ✨ Dive into AUNORA.com for the freshest trends & feel-good fashion. New arrivals weekly!"
• •Instagram Post Caption (showcasing a new dress): "Hello, gorgeous! 👑 Spin into the new season with our must-have [Dress Name]. Effortlessly chic and oh-so-comfy. Tap to shop & don't forget to share your #AUNORAstyle! 😉"
• •Email Subject Line (for a sale): "🎉 Style Alert! 🎉 Up to 40% OFF Your Fave Looks Inside!"
• •Product Description (for a versatile top): "Meet your wardrobe's new BFF! The [Top Name] is all about easy style and endless possibilities. Dress it up, dress it down – it’s your go-to for instant cool. Grab yours and get ready for the compliments! 💖"
• •TikTok Video Concept: Quick outfit transition video showing 3 ways to style a popular item, with upbeat music and text overlay: "From Casual Cute to Date Night Fab! 🔥 Shop the [Item Name] now on AUNORA.com! #AUNORAstyle #FashionHacks #OOTD"