Brand Tone

Approachable, Professional, and Trustworthy

Brand Values

• •Proximity and Community
• •Expertise and Professionalism
• •Customer-Centricity and Trust

Best Practices

• •Always Prioritize a Personal Touch: Address customers in a friendly yet respectful manner. Use names in communication when possible and reference the local community to reinforce the "neighborhood shop" feel.
• •Translate Tech into Simple Terms: Avoid overly technical jargon. Explain complex issues and solutions in a way that is easy for the average customer to understand, positioning the brand as an empowering and helpful guide.
• •Highlight Expertise Through Trust, Not Arrogance: Showcase certifications like "QualiRépar" and positive customer testimonials to build credibility. The tone should be confident and knowledgeable, but always approachable and patient.
• •Be Responsive and Engaging on Social Media: Actively reply to comments and messages on platforms like Facebook. This demonstrates the brand's availability and commitment to customer service, reinforcing the value of proximity.
• •Emphasize a "Repair, Don't Replace" Philosophy: In your copy, promote the value of repairing devices as a sustainable and cost-effective option. This aligns with the "Répar'acteurs" certification and appeals to environmentally and budget-conscious customers, further building trust.

Social Perception

Highly Positive and Reliable

Copy Examples

• •Is your computer slowing you down? Don't lose patience, lose the lag! At Aunis Informatique, we diagnose and resolve performance issues to get your machine running like new. Stop by our shop in Bernay-Saint-Martin or Aigrefeuille d'Aunis for a quick and professional check-up. Your local tech experts are here to help!
• •A cracked screen shouldn't ruin your day. 📱💥 We're your local specialists for smartphone repairs! We handle screen replacements, battery issues, and more with speed and precision. As a certified 'QualiRépar' business, you can trust us for quality service. DM us for a quote!
• •Your Technology, Simplified. From expert repairs to personalized advice on new purchases, Aunis Informatique is your trusted local partner for all your IT needs. We speak your language, not just tech jargon.
• •Proudly serving the Aunis community! Whether you need a new laptop, a virus removed, or help setting up your home network, Anthony and Fanny at Aunis Informatique are here for you. We believe in quality service with a personal touch. Visit us today!
• •Looking for an upgrade? We've just received a new line of high-performance laptops perfect for work or play. At Aunis Informatique, we don't just sell you a box; we help you choose the right device and set it up for you. Get expert advice you won't find at big-box stores.