Tono de Marca

Gentle, Inspiring, and Sentimental.

Valores de Marca

• •Personal Expression and Individuality
• •Meaningful Connections
• •Quality and Customer Service
• •Community and Compassion
• •Creativity and Trend-Awareness

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Always start copy with the feeling or the story behind the piece (e.g., "celebrate a bond," "honor your journey"). Follow up with the product details (e.g., "crafted in 14k gold," "adjustable chain").
• •Use "Gentle" and "Inspiring" Language: Incorporate words like delicate, whisper, shine, story, journey, meaningful, cherish, darling, and radiate. Avoid aggressive, sales-heavy language like "Don't Wait!" or "Buy Now!" in primary captions, favoring softer calls-to-action like "Discover your story" or "Find your piece."
• •Center the Customer's Narrative: Frame the product around the customer ("Your story," "Your initial," "A piece that represents you"). This reinforces the core value of personalization and makes the customer the hero of the brand narrative.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the soft, clean, and minimalist look of the photography is mirrored by copy that is equally uncluttered, gentle, and focused. Short, poetic sentences often work better than long, dense paragraphs.
• •Amplify the "Giving" Angle: In marketing campaigns, especially around holidays, consistently position Aumbelle as the ideal source for thoughtful, sentimental gifts. Create gift guides and use copy that speaks to the joy of giving a meaningful and lasting present.

Percepción Social

Aumbelle is perceived as a reliable online boutique for delicate, personalized, and meaningful jewelry, ideal for gifts. Its aesthetic is seen as trendy, minimalist, and feminine, with a positive association due to its social responsibility initiatives.

Ejemplos de Copy

• •A bloom just for you. Our Birth Flower necklaces are more than just beautiful—they're a celebration of the month that made you, you. Wear your story and let your spirit blossom. #Aumbelle #WearYourStory #BirthFlowerJewelry
• •Headline: Keep Them Close to Your Heart Body: Whether it's your own initial, a loved one's, or a secret shared between you, our delicate initial pendants make the perfect personal statement. Beautifully crafted, meaningfully worn. Shop the collection and find your letter.
• •A Little Shine, A Special Story & A Gift For You
• •Jewelry as unique as your journey. Find the piece that tells your story. #WearYourStory
• •Written in the stars, worn by you. This delicate bracelet features your unique zodiac constellation, serving as a gentle reminder of your inner strength and cosmic power. It's not just an accessory; it's a piece of your personal magic and the perfect, thoughtful gift for the astrology lover in your life.