Tono de Marca

Aspirational yet accessible, conveying luxury, quality, and investment value, balanced with a direct, customer-centric approach focused on fair pricing and disrupting traditional markets. Communication is informative and product-benefit oriented.

Valores de Marca

• •Accessibility
• •Quality
• •Transparency
• •Customer-Centricity
• •Timelessness

Mejores Prácticas

• •Always lead with value: Whether it's the value of the material (18K gold) or the value of the price, this should be a central theme in all copy.
• •Maintain a confident and direct tone: Avoid overly flowery or ambiguous language. Be clear and direct about the product and the brand's mission.
• •Use aspirational but inclusive language: The brand should feel luxurious, but not exclusive. Use words that evoke quality and elegance, but always bring it back to the accessibility of the price point.
• •Incorporate the brand story: Briefly referencing the brand's origin story of challenging the status quo can build a stronger connection with customers.
• •Let customer testimonials do the talking: Regularly featuring positive customer reviews reinforces the brand's trustworthiness and the quality of its products.

Percepción Social

Overwhelmingly positive, with customers frequently praising product quality (specifically real gold) and incredible customer support. Perceived as a trustworthy and valuable alternative to more established, expensive jewelry brands.

Ejemplos de Copy

• •Tired of paying for a name, not for quality? At AuLANA, we believe real 18K gold jewelry shouldn't be a luxury reserved for the few. Discover our collection of timeless pieces at prices that make sense. #AuLANA #RealGold #AffordableLuxury
• •Introducing The Solstice Collection. Timeless 18K gold designs crafted for everyday elegance. Invest in jewelry that lasts a lifetime. Explore the collection.
• •As a valued member of the AuLANA family, we wanted you to be the first to know about our new arrivals. We continue our mission to bring you the finest 18K gold jewelry, without the traditional markup. See what's new.
• •The Classic Hoop Earring, reimagined in pure 18K gold. Lightweight for all-day comfort, yet substantial enough to make a statement. A timeless addition to any jewelry collection, and a smart investment in your personal style.
• •Don't just take our word for it. Our customers consistently rate us 5/5 for our quality, service, and fair prices. Join the AuLANA community and experience the difference for yourself. [Link to reviews page]