Brand Tone

Intellectual & Cultural, Respected & Authoritative, Engaging & Accessible, Innovative & Creative, Community-Oriented

Brand Values

• •Historical and Cultural Preservation & Popularization: Dedicated to Lithuanian history, culture, and significant national narratives.
• •Quality & Excellence: Commitment to high-quality content, design, and literary merit.
• •Intellectual Curiosity & Learning: Encourages exploration of history, mythology, politics, and culture.
• •Creativity & Innovation: Values original approaches to presenting information and unique book design.
• •Collaboration & Community: Fosters strong relationships with authors, illustrators, translators, and the reading public.
• •Accessibility: Strives to make important and sometimes complex subjects engaging for diverse audiences.

Best Practices

• •Emphasize Intellectual Depth with Clarity: Use precise language that reflects the subject's significance, but ensure it's accessible and engaging, not overly academic or exclusionary. Avoid jargon where possible, or explain it.
• •Highlight Cultural Relevance: Consistently connect publications and brand messages to Lithuanian history, culture, and identity, reinforcing the publisher's core mission.
• •Showcase Quality and Craftsmanship: Mention the high standards of research, writing, illustration, and design that go into each book. Use descriptive words that evoke a sense of quality (e.g., "meticulously researched," "beautifully illustrated," "compelling narrative").
• •Foster a Sense of Discovery and Engagement: Write copy that invites readers to learn, question, and discuss. Use rhetorical questions, calls to action for sharing thoughts, and language that sparks curiosity.
• •Maintain a Respectful and Authoritative Voice: While being engaging, the tone should always convey respect for the subject matter, the authors, and the readers. This builds trust and reinforces the brand's reputation as a credible source of knowledge and culture.

Social Perception

Aukso žuvys is perceived as a prestigious and culturally significant publishing house in Lithuania. It is seen as a publisher that produces aesthetically pleasing and intellectually stimulating books. Readers and critics appreciate their dedication to Lithuanian history and culture, and their innovative publishing approaches. The brand is associated with award-winning books and authors. There's a perception of them being forward-thinking, for example, by engaging with graphic novels as a serious literary form and exploring AI for audiobooks.

Copy Examples

• •Headline (New History Book): "Uncover the Untold Stories. Journey Deeper into Lithuania's Past with Our Newest Release." *Body:* Aukso žuvys invites you to explore [Book Title], a meticulously researched and compellingly written account that sheds new light on [Specific Historical Period/Event]. Discover the narratives that shaped our nation.
• •Social Media Post (Author Spotlight): "Meet [Author's Name], the brilliant mind behind '[Book Title]'. Their work delves into the heart of [Theme/Subject], offering fresh perspectives and captivating prose. Join the conversation – what are your thoughts on this essential read? #AuksoZuvys #LithuanianLiterature #History"
• •Website Banner (Series Promotion - e.g., Time Travellers): "Travel Through Time with Aukso žuvys. Our 'Time Travellers' series brings history to life, one captivating story at a time. Explore epochs, encounter remarkable figures, and experience the past like never before."
• •Email Newsletter Snippet (New Children's Book): "Spark a love for history in young minds! '[Children's Book Title]' is a beautifully illustrated and engaging story that makes learning about [Topic] an adventure. Perfect for curious readers. #AuksoZuvysKids #LithuanianCulture"
• •Advertisement (General Brand): "Aukso žuvys: Where History Breathes and Stories Resonate. We are dedicated to publishing books that matter – beautifully crafted, intellectually enriching, and deeply connected to Lithuanian heritage. Explore our collection."