Brand Tone

Nurturing, Natural, Empowering, and Direct

Brand Values

• •Natural Ingredients
• •Health and Wellness
• •Cruelty-Free Ethics
• •Self-Care
• •Enhancing Natural Beauty
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., nurturing, empowering, natural), including preferred vocabulary, "do's and don'ts," and example sentences. Share this with anyone creating content.
• •Prioritize "You" Statements: Focus on the customer and their needs, benefits, and aspirations (e.g., "Nourish *your* skin," "Enhance *your* natural glow").
• •Emphasize Core Values: Consistently weave in keywords and phrases that reflect your brand values, such as "natural," "pure," "cruelty-free," "healthy," and "self-care."
• •Maintain Authenticity: Ensure the language feels genuine and aligns with the products offered. Avoid overly technical jargon unless explaining specific benefits of natural ingredients clearly.
• •Review and Refine: Regularly audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and message. Check for any deviations and refine as needed.

Social Perception

The brand is presented professionally on its website. However, without more public customer interaction data, the perception is largely shaped by the brand's own messaging. The general market trends indicate a growing consumer interest in natural, cruelty-free, and transparent beauty products, which aligns with Aujour Beauté's stated values.

Copy Examples

• •Headline for a social media ad: "Unlock Your Natural Radiance. Aujour Beauté: Pure ingredients, visible glow. ✨ #NaturalSkincare #CrueltyFreeBeauty"
• •Product Description Snippet (for Botanical Hair Growth Serum): "Nourish your roots, empower your growth. Our Botanical Hair Growth Serum, crafted with nature's finest oils, helps you rediscover stronger, healthier-looking hair. Because your hair deserves pure care. 🌿"
• •Email Subject Line: "Your Daily Ritual of Glow Awaits | Inside Aujour Beauté"
• •Instagram Caption: "Self-care isn't a luxury, it's a necessity. Embrace your natural beauty with Aujour Beauté’s gentle, effective essentials. What's your favorite self-care ritual? Share below! 👇 #AujourBeaute #SelfCareSunday #HealthySkinJourney"
• •Website Banner Text: "Aujour Beauté: Where Nature Nurtures Your Glow. Discover our cruelty-free skin & hair essentials."