Brand Tone

Personal and Heartfelt, Artisanal and Craft-Oriented, Helpful and Customer-Focused, Descriptive and Functional, Positive and Inviting

Brand Values

• •Personalization
• •Craftsmanship and Quality
• •Customer Satisfaction
• •Creativity and Uniqueness
• •Local Connection (Potentially)
• •Utility and Functionality

Best Practices

• •Focus on "You" and "Your": Address the customer directly to make the copy feel personal and engaging (e.g., "graver vos envies et idées," "Pour toute question ou demande spécifique, n'hésitez pas à nous contacter !").
• •Highlight Craftsmanship and Material: Continuously remind customers of the artisanal nature and the beauty of wood (e.g., "Spécialistes dans la découpe et gravure sur bois," "fabriqué avec soin").
• •Emphasize Personalization and Emotion: Connect products to feelings, memories, and individuality (e.g., "cadeaux," "décorations personnalisées," "Keepsake box").
• •Be Clear, Helpful, and Solution-Oriented: Especially for functional items, provide clear benefits and instructions. Ensure FAQs and product descriptions anticipate customer questions.
• •Maintain a Warm and Approachable Voice: Even when being descriptive or professional, infuse a friendly and passionate tone that reflects the "passionnés et créatifs" nature of the brand owners. Use positive language and express enthusiasm for their creations and customer ideas.

Social Perception

Positive Customer Experiences, Trusted for Personalized Gifts, Reliable Small Business, Artisanal and High-Quality

Copy Examples

• •Capture your family's story in wood. Our beautifully engraved family trees are more than decoration; they're a cherished keepsake, handcrafted with love, to celebrate the branches of your unique family. Personalize it with each precious name.
• •Welcome a little one with a gift as unique as they are. 👶 Our personalized wooden birth plaques are lovingly engraved to commemorate their special arrival. Choose your design and let us craft a treasure that will be cherished for years to come.
• •Your Ideas, Beautifully Engraved. At Gravurima, we bring your visions to life on natural wood. From heartfelt gifts to custom décor, discover the art of personalization. What can we create for you today?
• •Make connecting easy and elegant. Our custom wooden QR code plaques are a stylish way to guide customers to your menu, WiFi, or reviews. Simply provide your link, and we'll engrave a seamless experience.
• •🌿 Fresh from the workshop: New personalized treasures await!