Tono de Marca

aspirational, sophisticated, trustworthy

Valores de Marca

• •Quality & Authenticity
• •Accessibility & Convenience
• •Curation
• •Customer-Centricity

Mejores Prácticas

• •Maintain a Lexicon of Luxury: Consistently use words like "premium," "luxury," "curated," "essentials," "iconic," and "exclusive" to reinforce the brand's high-end positioning. Avoid overly casual slang or jargon that could dilute the sophisticated tone.
• •Focus on Aspirational Benefits: Frame product descriptions and social media posts around the outcome and feeling the product provides (e.g., "achieve a flawless complexion," "unleash your inner glow," "experience unparalleled luxury") rather than just listing features.
• •Adapt the Tone for Each Platform: While the core tone remains sophisticated, adapt its expression. On Instagram, pair elegant copy with high-quality visuals. On TikTok, use the same sophisticated language but deliver it in shorter, more engaging, trend-aligned video formats to connect with that audience effectively.
• •Emphasize Trust and Service: Regularly mention key service benefits like "fast UAE delivery," "authentic products," and "curated for you." This builds confidence and reminds customers of the value of shopping with AugustSa Shop.
• •Ensure Flawless Presentation: Professionalism is key to a luxury brand's credibility. All copy, from the website to social media captions, must be free of grammatical errors and typos. A polished presentation signals a high level of care and quality that customers expect from a premium retailer.

Percepción Social

Public perception is primarily shaped by the brand's curated platforms. Instagram is a polished visual catalog reinforcing luxury. TikTok extends this with dynamic product showcases, making luxury accessible. Clear communication, a professional website, and active social media foster reliability and quality, leveraging the reputation of carried brands.

Ejemplos de Copy

• •Your new icon has arrived. Discover the latest collection from Charlotte Tilbury and unlock a world of glamour. Now available for next-day delivery across the UAE. Tap to shop your future favorite. #AugustSaShop #LuxuryBeautyDubai
• •The Cult-Favorites. The Icons. The Essentials. Your search for the world's best beauty ends here. Shop our curated collection of premium skincare and makeup. #GlowLikeNeverBefore
• •Tired of dull skin? This is the glow-up you've been waiting for. ✨ Get that glass-skin glow with our top-selling moisturizer. Fast delivery all over the UAE! 🇦🇪 #SkincareUAE #BeautyEssentials #AugustSa
• •Subject: Inside: A Luxe Restock + The Fragrance Everyone Is Talking About. Don't wait. Your favorite high-end heroes from Dior and Fresh are back, and we have the scent that's taking over Dubai...
• •An opulent indulgence for the true fragrance connoisseur. This is not just a perfume; it is a statement of rich, unapologetic luxury. With notes of sugared patchouli and royal oud, it commands attention. Be one of the few to own this exquisite scent. Available exclusively at AugustSa Shop.