Brand Tone

Warm and Friendly, Passionate and Enthusiastic, Appreciative of Craftsmanship, Sophisticated yet Accessible, Storytelling-focused

Brand Values

• •Quality and Excellence
• •Enjoyment and Pleasure (Genuss)
• •Craftsmanship and Artisanship
• •Sustainability and Responsibility
• •Discovery and Uniqueness
• •Personal Connection and Curation
• •Community and Local Engagement

Best Practices

• •Embrace "Die Genussfreundin": Always write as if you are a knowledgeable, warm, and passionate friend guiding others to wonderful taste experiences. Use welcoming language and direct address where appropriate (e.g., "your," "you," "we").
• •Highlight the "Why": Don't just describe products; tell their story. Emphasize the craftsmanship, the origin, the passion of the producer, and why it was chosen for Auguste Luise. This reinforces the values of quality and curation.
• •Focus on Sensory Language and Emotion: Appeal to the senses – taste, smell, sight. Connect products with feelings of joy, comfort, discovery, and the pleasure of sharing. Use words like "delightful," "exquisite," "heartwarming," "treasure."
• •Maintain a Balance of Sophistication and Accessibility: While showcasing premium products, ensure the language remains inviting and not intimidating. The goal is to share the joy of gourmet experiences, not to exclude.
• •Be Authentic and Personal: Let Kathrin Zwanzig's passion shine through. Share personal anecdotes or tasting notes occasionally. This builds a stronger connection with the audience and reinforces the idea of a curated selection by someone who genuinely cares.

Social Perception

Provider of High-Quality, Speciality Goods; Passionate and Knowledgeable Owner; Charming and Welcoming Atmosphere; Focus on Sustainability and Craft; A Local Gem; Highly Rated

Copy Examples

• •Sun-ripened tomatoes from Italy, transformed by hand into a pesto that tastes like summer itself. 🇮🇹❤️ Our new [Product Name] from [Artisan Name] is a tribute to simple ingredients and great craftsmanship. Discover a little piece of Italy, right here with your Genussfreundin. #AugusteLuise #Genussfreundin #ItalianDelights #Handmade #SupportSmallProducers
• •Hello, lovely connoisseurs! We've been on another treasure hunt for you and have returned with something truly special. ✨ Introducing [New Product Range] – thoughtfully crafted, bursting with flavour, and chosen with our signature love for detail. Because life’s too short for anything but the best. Come and explore the new arrivals! #NewInStore #ArtisanalFood #GourmetFinds #AugusteLuiseEntdeckt
• •Fancy an evening dedicated to the art of [Type of Tasting, e.g., Gin]? 🌿 Join us at Auguste Luise for an exclusive tasting event where we'll explore unique botanicals and exquisite spirits. Let's share stories, laughter, and, of course, exceptional flavours. Limited spots available – book your journey of taste with your Genussfreundin! [Link] #TastingEvent #GinLovers #NeukirchenVluyn #Genussmomente #AugusteLuiseEvents
• •More than just a shop, Auguste Luise is a promise – a promise of delightful discoveries and moments savoured. Born from a passion for authentic flavours and the stories behind them, we bring you hand-picked treasures from artisans who pour their heart into every creation. It’s about 'Genuss', with heart and mind. #OurStory #PassionForFood #QualityOverQuantity #DieGenussfreundin
• •Escape the everyday and step into a world of flavour at Auguste Luise. Whether you're searching for the perfect gift, a treat for yourself, or simply a moment of 'Genuss' in our cosy café corner, your Genussfreundin is here. Find us at Vluyner Platz 5 – we can’t wait to share our favourites with you! #SupportLocalNV #Feinkost #ConceptStore #NeukirchenVluynErleben #AugusteLuise