Brand Tone

Direct and Informative, Slightly aspirational/Trendy, Focused on Craftsmanship (for certain items), Commercial and Sales-Oriented

Brand Values

• •Style and Fashion
• •Quality/Craftsmanship (especially for handmade items)
• •Colombian Origin
• •Accessibility
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Stylish, Confident, Authentic, Appreciative of Craft") and provide examples of "do's and don'ts."
• •Use Consistent Terminology: If highlighting "Hecho a mano" or "Diseño Colombiano," use these terms consistently across all product descriptions and marketing materials where applicable.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials, the craftsmanship (if handmade), or the unique design features that demonstrate quality.
• •Speak to the Target Audience: Understand who the ideal August customer is and tailor the language to resonate with their aspirations and values (e.g., if they value uniqueness, emphasize the handmade aspects).
• •Maintain Clarity and Conciseness: While being stylish, ensure the copy is easy to understand, provides essential product information clearly, and makes the purchasing process straightforward.

Social Perception

Customers who purchase "Hecho a mano" items may perceive the brand as offering unique, artisanal products. The general clothing lines might be perceived as offering trendy and accessible fashion. The lack of a strong social media narrative means the brand is not actively shaping its social perception in those common channels.

Copy Examples

• •Headline (General): August: Define Your Style. Discover Colombian Design.
• •Product Description (Handmade Swimsuit): Embrace the sun in our Balí bikini, meticulously handcrafted by Colombian artisans. Unique design, exceptional comfort. Feel the difference of handmade.
• •Instagram Post (if they had one, promoting a new dress collection): Ready for any occasion. Explore the new dress collection at August – where Colombian style meets contemporary elegance. Link in bio to shop your new favorite.
• •Email Subject Line (Sale Promotion): AUGUST Sale: Up to 30% Off Colombian-Made Fashion Favorites!
• •About Us Snippet (if focusing on craftsmanship): At August, we believe in the art of dressing. From handcrafted details to contemporary designs, each piece is made with passion in Colombia, for your unique style.