Tono de Marca

Elegant, Empowering, and Traditional.

Valores de Marca

• •Inclusivity
• •Joy and Confidence
• •Craftsmanship and Quality
• •Heritage
• •Female Empowerment

Mejores Prácticas

• •Lead with the 'Why': Every piece of copy should connect back to the core values of joy, confidence, and empowerment. Start with the feeling you want to evoke before describing the product's features.
• •Use Evocative Language: Incorporate words that reflect elegance and tradition. Terms like "heritage," "artisanal," "handcrafted," "timeless," "grace," and "radiance" will reinforce the brand's identity.
• •Tell the Founders' Story: Regularly share the story of the two mothers who founded the brand. This narrative of empowerment is a powerful differentiator and will resonate with the target audience.
• •Champion Inclusivity in Visuals and Words: Actively feature a diverse range of women in terms of age and body size in marketing materials. The copy should consistently echo this commitment, using phrases like "for every woman" and "celebrating all forms."
• •Educate on the Craft: When showcasing products with traditional techniques like Ikat or Parsi embroidery, briefly explain the significance or the craftsmanship involved. This adds depth and value, positioning the brand as a preserver of heritage, not just a retailer.

Percepción Social

Due to the limited number of customer reviews and online discussions, the social perception of August By Avni is still taking shape. The primary perception is formed by its own curated presence on its website and Instagram. Here, it is positioned as a boutique brand offering high-quality, elegant Indian and fusion wear. The lack of a significant digital footprint means there isn't a strong, externally-defined public perception, either positive or negative, at this time.

Ejemplos de Copy

• •Introducing the 'Noor' Collection. Each piece, a blend of timeless tradition and modern grace, is designed to illuminate your spirit. Discover hand-embroidered tunics and flowing dresses that celebrate you. #AugustByAvni #NoorCollection
• •Elegance is an attitude. Here’s to the women who carry it with grace and confidence in every size and at every age. Our Tabassum co-ord set, designed to move with you and for you. #WomenOfAugust #ConfidentInMySkin
• •A canvas of tradition. Our Ikat Button-Down Cotton Shirt is more than just a garment; it's a story woven in thread. Crafted for comfort and designed to make a statement, it’s the perfect piece to express your unique style with a nod to heritage.
• •From the boardroom to a festive evening, command the room with elegance. Our jackets and blazers are tailored for the modern woman who values both sophistication and her roots. Discover the power of dressing with intention. #PowerDressing #ModernTradition
• •Find your joy in the fabric. At August By Avni, we believe that the right outfit can transform your day. Feel the intricate embroidery and the soft touch of pure linen, and let your confidence shine. Explore our new arrivals.