Brand Tone

Passionate & Intense, Authentic & Down-to-Earth, Professional & Dedicated, Positive & Uplifting (Often Subtle), Appreciative & Fan-Focused

Brand Values

• •Musical Excellence & Technicality
• •Perseverance & Resilience
• •Authenticity & Integrity
• •Community & Connection
• •Positivity & Hope
• •Inclusivity

Best Practices

• •Stay True to the Music's Intensity: Use strong verbs and impactful language that mirrors the energy of their metalcore sound. Avoid overly soft or passive phrasing.
• •Emphasize Authenticity and Connection: Speak directly to fans ("you," "we"). Share genuine stories or motivations behind songs/tours. Acknowledge their loyalty.
• •Highlight Resilience and Positivity (Subtly): Weave in themes of overcoming challenges, strength, and hope without being preachy. Let the inherent message of the music shine through.
• •Maintain Professionalism in Quality: Ensure all copy is well-written, grammatically correct, and reflects the band's dedication to their craft. This extends to the quality of visuals accompanying the copy.
• •Be Consistent Across All Platforms: Whether it's a social media post, website update, or email newsletter, the core tone and values should remain recognizable, reinforcing the August Burns Red identity.

Social Perception

Respected Veterans, Technically Proficient Musicians, Inspirational, Energetic Live Performers, Consistent, Positive Role Models

Copy Examples

• •Two decades of relentless sound. Countless shattered expectations. August Burns Red returns with [Album Name] – our most [intense/honest/technical] chapter yet. Experience the storm. Listen now.
• •The energy is real. The connection is undeniable. August Burns Red is hitting the road. Get ready to unleash it with us. Tickets on sale [Date] – don’t miss out on a night of raw power and shared passion.
• •[Album Name] defined a moment. For us. For you. To celebrate [X] years, we’re dropping an exclusive, limited-edition merch line. Own a piece of the legacy. Shop now before it’s history.
• •Crafted for the dedicated. Worn by the resilient. The [Item Name] hoodie – more than merch, it’s a statement. Built to endure, just like the music. Rep your ABR.
• •Through every breakdown and every anthem, you’ve been there. This is more than music; it’s a community forged in passion and perseverance. Thank you for being the heart of August Burns Red.