Brand Tone

Clinical and Caring

Brand Values

• •Medical Expertise
• •Efficacy and Gentleness
• •Problem-Solution Focused
• •Natural Inspiration
• •Quality and Purity

Best Practices

• •Always Lead with the Doctor: Begin or end most communications by reinforcing the 'developed by ophthalmologists' angle. This is the brand's strongest unique selling proposition and builds immediate trust.
• •Balance Problem and Relief: Structure copy to first acknowledge the customer's specific discomfort (e.g., 'stinging from dryness,' 'fatigue after hours of screen use') and then immediately present the product as the gentle, effective relief.
• •Use 'Caring Science' Language: Combine clinical terms ('hyaluronic acid,' 'biomimetic') with empathetic, caring words ('soothing,' 'gentle,' 'comfort,' 'relief'). Avoid overly technical jargon without explaining the benefit.
• •Focus on Specific Use Cases: Target distinct customer needs in your copy. Create content specifically for contact lens wearers, office workers, people with allergies, and those with sensitive skin to show the product's versatility and relevance.
• •Maintain a Clean and Professional Aesthetic: The visual presentation of the copy should mirror the brand's values. Use clean fonts, ample white space, and high-quality product imagery to create a clinical, trustworthy, and premium feel.

Social Perception

Due to its limited online footprint and German-centric market, Augenkraft has low visibility. It is perceived as a specialized, medical-grade eye care solution, with its association with a specific doctor and institute reinforcing its image as a credible, expert-driven brand. However, it currently lacks widespread social proof due to scarce customer testimonials and reviews.

Copy Examples

• •Screen time leaving your eyes feeling dry and tired? Find immediate, soothing relief with Augenkraft Eye Drops. Developed by ophthalmologists, our hyaluronic acid formula restores moisture and comfort in seconds. #EyeCare #DigitalEyeStrain #DryEyes
• •Experience the Science of Soothing. Our doctor-developed eye care provides gentle, effective relief for your most sensitive eyes. Pure, simple, and inspired by nature.
• •An Ophthalmologist's Answer to Everyday Eye Irritation.
• •The Augenkraft Eyelid Spray offers a new way to hydrate. Formulated by Dr. Frano, this gentle mist delivers biomimetic moisturizers to the sensitive skin around the eyes, instantly relieving feelings of tightness and dryness without disturbing makeup.
• •Finally. Eye drops that feel like your own tears. Discover the Augenkraft difference.