Tono de Marca

reassuring, practical, and trustworthy

Valores de Marca

• •Quality
• •Affordability
• •Self-Reliance
• •Family-Oriented
• •Community

Mejores Prácticas

• •Maintain a Reassuring Tone: Always communicate from a place of calm confidence. Avoid fear-mongering and instead focus on empowerment and the positive feeling of being prepared.
• •Highlight the 'Why' Behind the 'What': Don't just sell food; sell peace of mind, security, and self-reliance. Connect the products to the core emotional benefits they provide.
• •Emphasize Dual Use: Consistently message that the products are not just for emergencies but also for everyday convenience and meal planning. This broadens the appeal and integrates the brand into the customer's daily life.
• •Leverage the Brand's Heritage: Reference the 50+ years of experience to build trust and authority. This history is a powerful differentiator in a market that has seen newer entrants.
• •Focus on Family: Frame the narrative around protecting and providing for loved ones. Use inclusive language and imagery that resonates with families of all types and sizes.

Percepción Social

reliable and established leader in the emergency food supply industry.

Ejemplos de Copy

• •Don't Wait for the Storm. Be Ready with Augason Farms. When the unexpected happens, peace of mind is your greatest asset. Stock your pantry with delicious, easy-to-prepare meals that your family will love. From hearty soups to satisfying breakfasts, we've got you covered.
• •Quality You Can Taste. Preparedness You Can Trust. For over 50 years, our family has been dedicated to yours. We freeze-dry our food at the peak of freshness to lock in flavor and nutrition. Because being prepared shouldn't mean sacrificing taste.
• •Smart, Simple, and Secure. The Augason Farms Way. Building an emergency food supply doesn't have to be complicated. Our convenient kits and pantry staples make it easy to get started. Eat what you store, and store what you love. It's that simple.
• •From Our Pantry to Yours: Everyday Meals & Emergency Readiness. Whether it's a busy weeknight or an unforeseen emergency, Augason Farms is the delicious, reliable choice. Our versatile ingredients and ready-to-make meals bring comfort and nutrition to your table, no matter the circumstances.
• •The Foundation of a Secure Home. True security starts with the basics. Ensure your family always has access to nutritious food with our long-lasting, dependable meal solutions. Build your foundation of preparedness with Augason Farms today.