Brand Tone

Mystical, Personal, and Educational

Brand Values

• •Spirituality & Well-being
• •Craftsmanship & Authenticity
• •Connection with Nature
• •Personal Connection
• •Passion

Best Practices

• •Maintain a Unified Narrative: Immediately address the brand identity discrepancy. Decide if 'Au Fil Des Légendes' is a spiritual jewelry brand OR a generalist shop. All content must align with one clear message. The current mix is detrimental. Assuming the focus is jewelry, cease all unrelated product promotions (e.g., football jerseys).
• •Use "I" and "My Story": Consistently write from the founder's perspective. Use "I created," "My passion for stones," and "I choose each crystal" to reinforce the personal, artisanal nature of the brand. This builds a direct, trust-based relationship with the customer.
• •Emphasize Benefits over Features: Instead of just saying "This is an Amethyst bracelet," focus on the spiritual benefit: "Wear this Amethyst bracelet to find calm in chaos and enhance your intuition." Connect the properties of the stones to the customer's desires and pain points.
• •Incorporate Storytelling: Every piece of jewelry and every stone has a story. Use captions and descriptions to share legends, historical uses of the stones, or the inspiration behind a specific design. This adds a layer of mystique and value.
• •Engage with a Spiritual Vocabulary: Consistently use words like "energy," "vibration," "intuition," "align," "cleanse," and "intention." This language resonates with the target audience and solidifies the brand's position within the spiritual and wellness niche.

Social Perception

Positive, focusing on artisanal quality, passionate expertise, and a niche community, but with potential brand confusion due to unrelated merchandise.

Copy Examples

• •Let the gentle energy of Rose Quartz envelop you. Handcrafted with intention, each bead on this bracelet is a whisper of unconditional love and inner peace. It's more than jewelry; it's a companion on your journey to self-love. Tap to invite this beautiful energy into your life. ✨ #AuFilDesLegendes #Lithotherapy #HandmadeJewelry #RoseQuartz #SpiritualWellness
• •Feeling disconnected? Find your anchor with our 'Grounding Power' bracelet, made with genuine Black Tourmaline. Each stone is carefully selected to help absorb negativity and promote a sense of security. Handcrafted by our artisan, for your peace of mind. Discover the collection and reconnect with your essence.
• •Jewelry with a Soul. Discover our artisanal creations, crafted from the heart of the Earth to align your spirit. Let your intuition guide you.
• •(Video shows hands carefully placing a bracelet in a box with a handwritten note) Voiceover: "Each order is a little piece of my passion, sent with love and positive intentions. This beautiful Amethyst piece is on its way to bring clarity and calm to its new home. Thank you for trusting in the magic of stones. 🙏 #CrystalHealing #SmallBusiness #Handmade #PackingOrders #SpiritualJourney"
• •Unlock your inner truth with the legendary Lapis Lazuli. This deep blue stone, cherished since antiquity, is a powerful key to the throat chakra, encouraging honest expression and clarity of thought. Our 'Oracle's Voice' necklace is handcrafted to rest near your heart, empowering you to speak your wisdom with confidence. Each piece is unique, just like your own story.