Brand Tone

Creative, Playful, and Encouraging

Brand Values

• •Modernizing Tradition
• •Creativity and Self-Expression
• •Quality and Care
• •Personal Connection
• •Supporting Small Business

Best Practices

• •Use Playful and Evocative Language: Instead of just describing a product, use words that evoke a feeling of fun and creativity. Phrases like "a sweet treat for any stitcher" or "bring vacation vibes to your customers" align with the brand's playful tone.
• •Champion the Community: Regularly feature retail partners and their customers' finished work. This reinforces the values of community and partnership, showing appreciation for both the shops that carry the brand and the end users who create with it.
• •Maintain a Clear Distinction Between B2C and B2B: While the overall brand tone is consistent, the messaging for the wholesale audience should be tailored to their needs. Focus on business benefits like "bestseller," "flies off the shelves," and "stock up," while B2C copy focuses more on the creative journey.
• •Incorporate the Brand Story: Casually reference the brand's origins and values. For instance, a post could mention how a design was inspired by Audrey's travels or love for a particular food, reinforcing the authentic, personal connection behind the brand.
• •Let the Visuals Lead: The canvases are colorful and highly visual. All copy should complement the imagery. Keep text relatively concise on platforms like Instagram, letting the photo of the vibrant canvas do most of the talking, with a caption that adds personality and a clear call to action.

Social Perception

Trendy, high-quality, and desirable

Copy Examples

• •Stock up on sunshine! ☀️ Our new Summer Tropics collection is now LIVE on the wholesale site. Get your shelves ready for a splash of color! From juicy pineapple canvases to breezy beach scenes, this collection is designed to fly off the shelves. Register or log in to place your order and bring the vacation vibes to your stitchers! #AudreyWuDesigns #Needlepoint #WholesaleCrafts #NeedlepointCanvas
• •Welcome, Retailers! Let's Stitch Together. You're in the right place for modern, playful, and best-selling needlepoint canvases. Register for a wholesale account today to access our exclusive collections and pricing.
• •Stitcher Spotlight! ✨ We're in awe of this beautifully finished 'Jam Jar' canvas by a customer at [Retail Partner's Name]! We love seeing our designs come to life in your amazing shops. Tag your local needlepoint store below to show them some love! #ShopLocal #NeedlepointCommunity #AudreyWuDesigns
• •Subject: Just Dropped: The 'City Passport' Series is Back in Stock! Hi [Retailer Name], great news! By popular demand, our best-selling 'City Passport' collection is fully restocked and ready to ship. Don't miss your chance to grab these travel-inspired canvases for your customers. Order now before they take off again!
• •Name: Bubble Tea Canvas Description: A sweet treat for any stitcher! Our popular Bubble Tea canvas is a fun, quick, and modern project that appeals to all ages. Hand-painted on 18-mesh mono canvas, its playful design and vibrant colors make it a guaranteed bestseller in any shop. Dimensions: 4" x 2.5".