Brand Tone

Friendly, Approachable, Supportive, Empowering, Passionate, Enthusiastic, Eco-Conscious, Caring, Stylish and Modern

Brand Values

• •Sustainability
• •Quality
• •Style & Aesthetics
• •Accessibility & Affordability
• •Support & Community
• •Australian Owned

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., friendly, supportive, eco-conscious, stylish), including words to use/avoid, sentence structure preferences, and emoji guidelines. Share this with anyone creating content.
• •Know Your Audience: Understand the concerns, aspirations, and language of modern, eco-aware parents. Tailor your communication to resonate with them authentically. Address their pain points (e.g., nappy waste, desire for quality) and aspirations (e.g., sustainable living, stylish baby gear).
• •Emphasize the "Why": Consistently weave in the brand's founding story and mission (by Aussie mums, for a sustainable future, stylish solutions). This reinforces values and builds connection.
• •Be Visually Consistent: Ensure that imagery and design elements across all platforms align with the brand's modern, stylish, and eco-friendly aesthetic. Visuals strongly contribute to tone.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain the established friendly, supportive, and helpful tone. Personalized and empathetic responses build trust and reinforce brand personality.

Social Perception

Customers who engage directly with the brand seem positive, praising product quality, design, and customer service. They appreciate the eco-friendly aspect and the stylish designs. The brand is likely perceived as a niche, smaller player in the cloth nappy market by those who are aware of it. They would be seen as an ethical and aesthetically focused choice.

Copy Examples

• •Instagram Post (Image: Flatlay of colourful cloth nappies): Make a splash, not waste! 🌿 Our vibrant, super-absorbent cloth nappies are as kind to your baby's skin as they are to the planet. Join the Audrey & Alfie family and discover how easy (and stylish!) sustainable parenting can be. Which print is your fave? #AudreyAndAlfie #ClothNappiesAustralia #EcoChic #SustainableParenting #AussieMums
• •Facebook Ad (Image: Happy baby wearing an Audrey & Alfie nappy): Tired of endless nappy waste? We get it! As two Aussie mums, we created Audrey & Alfie to make reusable nappies a beautiful and simple choice for modern families. Soft, stylish, and seriously absorbent – give your bub and the Earth the best. ✨ Shop our collection now and get 10% off your first order! [Link] #ReusableNappies #EcoBaby #DesignedByMums #AudreyAlfieLove
• •Website Homepage Banner: Style Meets Sustainability. Beautifully designed, eco-friendly cloth nappies and accessories that make a difference. Crafted by Aussie mums, for your little one. Explore the range.
• •Email Newsletter Snippet (Subject: Your Cloth Nappy Questions, Answered!): Feeling a bit overwhelmed by the switch to cloth? You're not alone! At Audrey & Alfie, we're passionate about making your journey smooth and joyful. Our latest blog post tackles the top 5 myths about cloth nappies – click here to become a cloth connoisseur! [Link] P.S. Our new 'Wild Bloom' collection just dropped! 😉
• •Product Page Snippet (for a Wet Bag): Adventures with baby just got easier (and way more stylish!). Our [Product Name] Wet Bag is your perfect companion for days out. Waterproof, durable, and featuring our signature [Print Name] design, it keeps soiled nappies or damp clothes contained, mess-free. Because eco-parenting should be practical and pretty! Add to cart for chic, sustainable outings.