Brand Tone

Passionate, Enthusiastic, Knowledgeable, Authoritative, Personal, Approachable, Elegant, Stylish, Encouraging, and Inspirational

Brand Values

• •Authenticity
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •History and Storytelling
• •Customer Delight
• •Passion
• •Empowerment
• •Style and Elegance

Best Practices

• •Embody Audra's Voice: Write as if Audra herself is speaking – share her passion, knowledge, and personal connection to the brooches. Use "I" and "my" when appropriate to maintain that personal touch.
• •Tell the Story: Don't just describe the brooch; highlight its history, potential designer, era, and the unique character it possesses. Make the past tangible and exciting.
• •Educate and Inspire: Share interesting facts about vintage jewellery, styling tips (like the "fashion fix" pads), and how brooches can elevate an outfit or commemorate an occasion. Position the brand as a knowledgeable guide.
• •Use Evocative and Elegant Language: Choose words that reflect the beauty, craftsmanship, and timelessness of the pieces. Words like "exquisite," "captivating," "timeless," "heritage," and "statement" fit well.
• •Maintain Enthusiasm and Positivity: Convey genuine excitement for the items and for helping customers find pieces they'll love. This aligns with the brand's values of happiness and energy. Ensure all customer interactions, even in copy, feel helpful and delightful.

Social Perception

Audra's Brooches is perceived very positively by its customers and the public as a Trusted Expert, High-Quality Purveyor, Exceptional Service Provider, Stylish and Fashion-Forward, Personal and Passionate Brand, and Celebrated and Award-Winning.

Copy Examples

• •Instagram Post (Showcasing a 1950s designer brooch): Unlock a piece of history. This exquisite 1950s Monet brooch isn't just an accessory; it's a testament to timeless design and enduring elegance. Imagine the stories it could tell! Expertly crafted and sourced with a passion for the unique, let it be the conversation starter for your next ensemble. Discover more of its journey on our website. #VintageMonet #AudrasBrooches #TimelessStyle #StatementJewellery #VintageStory
• •Facebook Ad (Targeting wedding shoppers): Searching for that 'Something Old' with unforgettable charm? Audra's Brooches offers a curated collection of vintage wedding brooches, each with a unique story to become part of yours. From delicate Art Deco clasps to sparkling mid-century florals, find a timeless treasure to elevate your bridal look or gift to your cherished attendants. Explore the collection and let Audra help you find the perfect piece. [Link] #AudrasWeddingBrooches #VintageBride #SomethingOld #HeirloomJewellery #BridalAccessories
• •Website Homepage Snippet: More than just adornment, a vintage brooch from Audra's collection is a whisper from the past, ready to amplify your modern style. Audra personally selects each piece, celebrating its history, craftsmanship, and the power to transform any outfit into a statement. Dive into a world of authentic vintage, maximalist style, for everyone. [Shop Now] #AudrasBrooches #VintageFashion #CuratedCollection #MaximalistStyle
• •Email Newsletter Introduction (Announcing new arrivals): Hello, fellow brooch lover! This week, I've unearthed some truly captivating treasures from my latest sourcing adventures – from the bold geometrics of the Art Deco era to the whimsical charm of 1960s figural pins. Each piece is waiting to share its story and bring a touch of unique brilliance to your wardrobe. Get an exclusive first look before they debut on the site! With passion, Audra. [Preview the Collection] #NewCollection #VintageFinds #AudrasBrooches #JewelleryWithAStory
• •Product Description (for a unique animal brooch): Let your spirit animal shine! This captivating vintage [Animal Type] brooch, dating back to the [Decade], is a delightful example of [Era/Style] craftsmanship. With its intricate details and [mention specific features like enamel, stones], it's not just a pin, but a small piece of wearable art. A perfect conversation starter and a testament to your unique style. Audra has meticulously researched its origins, ensuring its authenticity and charm. #VintageAnimalBrooch #UniqueJewellery #WearableArt #AudrasBrooches #ConversationStarter