Brand Tone

Authentic & Raw, Passionate & Enthusiastic, Professional & High-Quality, Artist-Centric & Supportive, Curatorial & Discover-Focused

Brand Values

• •Artist Development & Support
• •Authenticity & Quality
• •Music Discovery & Diversity
• •Community
• •Integrity & Fairness

Best Practices

• •Prioritize Authenticity: Always let the music and the artist's genuine performance be the hero. Avoid overly polished or corporate language. Speak like a true music enthusiast.
• •Emphasize "Live" and "Raw": Use words that convey the immediacy and unedited nature of the performances, such as "raw," "live," "unfiltered," "in-the-moment," "genuine."
• •Focus on Discovery and Curation: Position Audiotree as a guide helping fans find incredible new music they might not encounter elsewhere. Highlight the diversity of genres and the quality of the artists.
• •Maintain an Artist-First Narrative: Frame content around how Audiotree supports and elevates artists. Share artist stories (with their permission) and highlight the collaborative nature of the sessions.
• •Be Passionate and Engaging: Let the love for music shine through in every communication. Use enthusiastic language, ask questions to engage the community, and share the excitement of new sessions and artist achievements.

Social Perception

Trusted Curator, High-Quality Producer, Important Music Resource, Passionate Community

Copy Examples

• •Headline: Audiotree Live: Real Music. Raw Talent. Unforgettable Sessions. Body: Experience the power of live music, captured in its purest form. Discover your next favorite band with Audiotree. We bring you authentic performances from artists who pour their hearts into every note. No frills, just pure musical artistry. Call to Action: Watch Now. Listen Forever.
• •Headline: Beyond the Studio: This is Audiotree. Body: We're more than just a recording studio; we're a community dedicated to growing music. From intimate live sessions to artist support, Audiotree is where true talent shines. Call to Action: Explore New Music. Support Independent Artists.
• •Headline: Your New Music Addiction Starts Here. Body: Tired of the same old playlists? Audiotree delivers a diverse lineup of handpicked artists ready to blow you away. High-quality sound, stunning visuals, and the raw energy of a live show, direct to your screen. Call to Action: Dive In. Discover.
• •Headline: The Sound of Authenticity. The Spirit of Audiotree. Body: We believe in the magic of a live performance – the imperfections, the energy, the connection. That's what we capture. That's what we share. Join the Audiotree family. Call to Action: Feel the Music.
• •Headline: From Our Stage to Your Speakers: The Audiotree Experience. Body: Featuring handpicked bands from every genre imaginable, our Audiotree Live sessions are your front-row pass to the best in new music. We provide the platform; the artists provide the brilliance. Call to Action: Press Play on Discovery.