Tono de Marca

Technical, Educational, and Passion-driven

Valores de Marca

• •Expertise and Knowledge Sharing
• •DIY Ethos and Empowerment
• •Precision and Quality
• •Innovation

Mejores Prácticas

• •Lead with Expertise, Follow with Passion: Start content with the technical "how-to," but always connect it back to the passion for the craft. Explain *why* a certain technique is important for achieving a better-sounding or better-looking instrument.
• •Use Precise and Technical Language: Do not shy away from technical terms like "CAM," "toolpaths," "F-style headstock," or "G-code." This is your audience's language; using it correctly builds credibility and trust.
• •Maintain a Teacher/Mentor Voice: Frame all content as an educational opportunity. Use phrases like "In this guide," "Here's how you can," and "A common mistake to avoid is...". This solidifies your position as an authority looking to help.
• •Show, Don't Just Tell: The brand's strength lies in visual and practical demonstration. Prioritize high-quality video and image content that clearly shows the process and the result. The copy should serve to explain what is being shown.
• •Keep the Focus on "Making," Not "Owning": The brand is about the process of creation. The copy should consistently focus on the skills, techniques, and journey of building something, rather than on the acquisition or review of pre-made products.

Percepción Social

A niche-specific, respected authority, perceived as project-oriented, helpful, and community-focused within the DIY instrument building community.

Ejemplos de Copy

• •Beyond the Blueprint: Master the Craft of Digital Guitar Making.
• •From a digital model to a physical masterpiece. In this tutorial, we dive deep into the CAM strategies in Fusion 360 for flawless guitar body machining. We'll cover toolpath optimization, bit selection, and finishing passes to ensure a perfect result every time. Download the project files in the description.
• •The final result of weeks of design and machining. This custom build features [mention a specific wood or component], all shaped on our DIY CNC. The precision of the machine combined with a passion for sound is what it's all about. What should we build next? #DIYGuitar #CNCMachining #Fusion360 #GuitarBuilding #Woodworking
• •Struggling with fretboard design? We've just published a complete guide on the blog, walking you through every step of creating a multi-scale fretboard in Fusion 360. We break down the math so you don't have to. Read the full tutorial here: [Link]
• •New Tutorial: Perfecting Neck Pocket CNC Toolpaths