Brand Tone

Empathetic, Empowering, and Informative

Brand Values

• •Accessibility
• •Affordability
• •Innovation
• •Quality

Best Practices

• •Lead with Empathy, Support with Technology: Always start communications by acknowledging the user's emotional needs and challenges. Then, introduce the technology as the empowering solution to those challenges.
• •Maintain an "Empowering, Not Pitying" Stance: The tone should be uplifting and focus on the positive outcomes of using the product (e.g., "reclaim," "rediscover," "reconnect") rather than dwelling on the negative aspects of hearing loss.
• •Simplify the Complex: When discussing technology like "self-fitting" or "noise cancellation," use simple analogies and focus on the user benefit (e.g., "It's like having a hearing expert in your pocket") rather than the technical specifications alone.
• •Localize with Cultural Nuance: Continue to use culturally relevant messaging, like the "#AbSabSunenge" tagline, which resonates powerfully with the mission of accessibility in the Indian context.
• •Create a Tone-of-Voice Guide: Develop an internal document that outlines the core values and provides clear examples of "do's and don'ts" for all marketing, sales, and customer service communication to ensure everyone on the team speaks with one consistent, empathetic, and empowering voice.

Social Perception

Audientes India is perceived as a market disruptor, strategic and collaborative, and customer-centric, aiming to solve widespread hearing loss issues in India by providing innovative and affordable solutions.

Copy Examples

• •Don't just hear conversations. Be a part of them. Rediscover the joy of every laugh and whisper. Our self-fitting hearing aid, Ven, brings you crystal-clear sound at a price that makes sense. Let the world in again. #AudientesIndia #HearingHealth #AbSabSunenge
• •High-Quality Hearing, Radically Affordable. Experience our smart, self-fitting hearing aid. Take a hearing test with our app and personalize your device from the comfort of your home. Your world, loud and clear.
• •A simple test, a world of difference. Your hearing journey starts here. Hi [Name], ready to experience sound differently? With Audientes, you are in control. Our innovative app lets you test your hearing and fine-tune your device anytime, anywhere. No appointments, no hassle. Just clear, vibrant sound.
• •Acknowledging our new partnership with [Partner Name] to expand hearing care access in India. We are proud to announce our collaboration with [Partner Name]. Together, we are committed to breaking down barriers to hearing health by providing innovative and affordable solutions across the nation. This partnership is a key step in our mission to help millions of Indians reconnect with the world of sound. #Audientes #HealthcareInnovation #MakeInIndia #Partnership
• •Why Choose Between Quality and Cost? For too long, high-quality hearing aids have been out of reach for many. Audientes is changing that. We combine Danish technology with a deep understanding of your needs to create a superior hearing experience that doesn't break the bank. It's not just a hearing aid; it's your connection to the life you love.