Brand Tone

Innovative and Tech-Forward, Confident and Authoritative, Eco-Conscious and Responsible, Lifestyle-Oriented and Freedom-Focused, Accessible and Practical

Brand Values

• •Innovation
• •Sustainability and Green Mobility
• •Quality and Durability
• •Freedom and Convenience
• •Customer-Centricity/User Needs
• •Performance

Best Practices

• •Lead with Innovation and Performance: Always highlight the technological advantages and superior ride quality of Dahon bikes. Use terms that convey cutting-edge design and engineering.
• •Emphasize Freedom and Convenience: Continuously reinforce the core benefit of Dahon bikes – the ability to fold quickly and easily, enabling a more flexible and liberated lifestyle.
• •Maintain an Eco-Conscious Voice: Weave in messages about sustainability and the environmental benefits of choosing Dahon, aligning with the brand's foundational vision.
• •Speak with Confidence and Authority: As a market leader, the tone should be knowledgeable and assured, reflecting Dahon's expertise and established reputation.
• •Connect Emotionally through Lifestyle: While detailing features, also focus on how Dahon bikes fit into and enhance diverse lifestyles, inviting users to see themselves with the product. Use aspirational yet relatable language.

Social Perception

Positive Reputation, Practical and Convenient, Good Value, Innovative but Sometimes Inconsistent Quality Control, Associated with Urban Mobility and Lifestyle

Copy Examples

• •Headline: Unfold Your City. Unfold Your Freedom. Body: Tired of traffic jams and crowded commutes? The Dahon [Model Name] folds in seconds, travels anywhere, and delivers a ride that’s pure joy. Discover the smarter way to move. #Dahon #FreedomUnfolds #UrbanMobility
• •Headline: Engineered for Everywhere. Body: From city streets to weekend adventures, Dahon’s innovative folding technology means your ride is always ready. Experience robust performance and unmatched convenience. Where will your Dahon take you? #DahonBikes #InnovationInMotion #RideEverywhere
• •Headline: Go Green. Go Dahon. Go Anywhere. Body: Join the movement towards sustainable travel. Our folding bikes offer a healthier way to explore your world and reduce your carbon footprint, without sacrificing performance or style. #GreenMobility #EcoFriendlyCycling #DahonLife
• •Headline: Decades of Innovation. Seconds to Fold. Body: With over 40 years of pioneering folding bike technology, Dahon delivers a seamless blend of high performance and ultimate portability. Experience the ride that’s trusted by millions. #Dahon #FoldingBikeLeader #RidePerformance
• •Headline: Your Commute, Elevated. Your Personality, Expressed. Body: Don’t just travel, arrive with Dahon. Our diverse range of folding bikes lets you choose the perfect ride to match your style and conquer your day. What does your Dahon say about you? #ExpressYourPersonality #DahonStyle #CityCycling