Brand Tone

Professional, Expert, Design-Oriented, Stylish, Service-Oriented, Bilingual (French/English)

Brand Values

• •Quality and Design Excellence
• •Variety and Choice
• •Expertise and Guidance
• •Customer Service
• •Local and International Appeal

Best Practices

• •Maintain Bilingual Excellence: Ensure all communications (website, social media, ads) are impeccably translated and culturally relevant in both French and English, reflecting your Montreal heritage and diverse clientele.
• •Emphasize Expertise and Curation: Consistently highlight the team's knowledge, the quality of the curated brands, and the design advice available. Use phrases like "expertly selected," "our specialists recommend," "designer-grade."
• •Showcase Style and Sophistication: Use evocative language that speaks to aesthetics, ambiance, and the transformative power of good lighting. Words like "elegant," "contemporary," "timeless," "statement piece," "ambiance" can be effective.
• •Be Informative and Solution-Oriented: Provide clear information about products and services. Frame copy around solving customer needs, whether it's finding a specific style, lighting a particular type of space, or seeking professional project advice.
• •Maintain a Professional yet Approachable Voice: While showcasing high-end products and expertise, ensure the tone remains welcoming. Invite inquiries, visits to the showroom, and consultations, making the brand accessible to those seeking quality lighting.

Social Perception

Au Courant Lighting (Montreal) is perceived as a specialized lighting retailer offering a wide range of high-quality, design-focused products, likely catering to a mid-to-high-end market segment. They are seen as a resource for both individual consumers and professionals (designers, architects) undertaking lighting projects. Their physical store on Décarie Boulevard in Montreal is a key aspect of their identity. The brand appears reputable, being listed as a supplier for professional design projects.

Copy Examples

• •Headline: Illuminate Your Vision. Discover Curated Lighting Solutions at Au Courant. Body: From contemporary European designs to celebrated Quebec creations, Au Courant Lighting offers an unparalleled selection to transform your space. Visit our Montreal showroom or consult with our experts for your next project.
• •Headline: Beyond Light. Beyond Expectation. Body: At Au Courant Lighting, we believe lighting is an art form. Explore premier brands and find the perfect ambiance with the guidance of our seasoned specialists. For residential charm or commercial brilliance.
• •Headline: The Art of Illumination, Expertly Guided. Body: Navigating the world of designer lighting? Our Au Courant team in Montreal is here to help. We provide personalized advice and access to an extensive collection of fixtures that define style and quality.
• •Headline: Your Space, Perfectly Lit. Body: Au Courant Lighting brings you a diverse portfolio of world-class lighting brands. Whether you're updating a room or planning a full-scale commercial design, we offer the expertise and selection to achieve your desired atmosphere.
• •Headline: Au Courant: Where Design Meets Light. Body: Stay ahead of the trends with our curated collections from leading international and local designers. Au Courant Lighting is your Montreal destination for innovative and timeless lighting solutions. Consultation available.