Brand Tone

Approachable, Heartfelt, and Creative. The voice is consistently warm, personal, empathetic, and relatable, fostering a feeling of a small, trusted business that cares deeply about its customers.

Brand Values

• •Uniqueness and Personalization
• •Handmade Quality
• •Passion and Love
• •Social Responsibility
• •Sustainability and Durability

Best Practices

• •Always connect the product back to the brand's origin story, emphasizing its creation from a mother's personal need for better, more personal, and joyful items.
• •Address the audience directly with empathetic language, using terms like "moms," "parents," and "your little one," and frame product benefits around their emotional and practical needs.
• •Consistently highlight the "handmade" and "unique" aspects by emphasizing that items are hand-sewn, customizable, and often made from limited-edition fabrics to reinforce craftsmanship and exclusivity.
• •Maintain a warm, personal, and friendly voice, as if speaking to a friend, using contractions and expressing genuine excitement and passion for the products.
• •Regularly and proudly mention the partnership with the social integration workshop to add depth to the brand's narrative and appeal to consumers who value ethical production.

Social Perception

Au cas par sac is perceived as a high-quality, trustworthy, and artisanal brand. Customers value the personalized service and the quality of handmade products. It is recognized as a local artisan, a go-to for thoughtful and unique baby gifts, created by a passionate founder who understands parents' needs.

Copy Examples

• •Your adventures are one-of-a-kind. Your bag should be too. Our 'Cartable' diaper bag, handmade with love and your choice of fabric, is ready for all your family outings. P.S. We used our limited-edition 'Montgolfières' fabric here —it's floating away fast!
• •Designed by a mom, for moms. This isn't just a changing mat; it's a soft, lovingly handmade haven for every diaper change on the go. Lightweight, washable, and completely customizable with your baby's name. Because the little things should be just as special.
• •Preparing for your little one’s arrival? Let us create something as unique as they are. From personalized diaper bags to the softest handmade blankets, our creations are made with passion by our amazing team. Let's design your perfect baby gift together.
• •A Story in Every Stitch ✨ At Au cas par sac, we believe every baby deserves a unique start. That’s why we don't just sew fabric; we weave in love and care. Discover our latest collection, now handmade in partnership with a social integration workshop that empowers local artisans.
• •Au cas par sac: Handmade for Your Unique Baby. Beautiful, practical, and personalized items, crafted with love in France.