Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Quality-Conscious & Trustworthy, Helpful & Service-Oriented, Classic & Modern Mix

Brand Values

• •Competence, Experience, Know-How
• •Customer Focus & Personal Service
• •Quality & Durability
• •Responsibility
• •Passion for Fashion
• •Tradition & Heritage

Best Practices

• •Prioritize Expertise & Experience: Always weave in the brand's heritage and knowledge, especially concerning trousers and fit. Use phrases that convey authority and deep understanding.
• •Maintain a Friendly and Personal Voice: Address the customer directly and warmly. Emphasize approachability and the feel-good aspect of shopping with Aubi.
• •Highlight Quality and Ethical Production: Consistently mention Made in Europa and the values associated with it (environmental awareness, fair conditions) where relevant. This reinforces trust and appeals to conscious consumers.
• •Focus on Solutions and Service: Frame product descriptions and communications around how Aubi helps the customer (e.g., finding the perfect fit, immediate alterations, expert advice).
• •Balance Tradition with Modernity: While celebrating history, ensure copy also reflects current styles and an understanding of contemporary fashion needs, showing the brand is established but not outdated.

Social Perception

A reliable, expert source for quality fashion, especially trousers. Customers should feel well-advised, comfortable, and valued. Emphasis on Made in Europa and fair conditions suggests an appeal to ethically and quality-conscious consumers.

Copy Examples

• •Headline: Experience Meets Style: Your Perfect Fit, Crafted in Europe. Body: For over 70 years, Aubi has been synonymous with exceptional trousers and dedicated fashion expertise. Discover quality you can feel and advice you can trust. Visit us in Großostheim or explore our curated collection online.
• •Social Media Post (Image: A well-fitting pair of trousers): Text: More than just trousers, it's a feeling. Our Made in Europa collection combines timeless style with the comfort you deserve. Our expert team is here to help you find your perfect match. #AubiFashion #MadeInEuropa #TrouserExperts #FeelGoodFashion
• •Website About Us Snippet: Text: At Aubi, fashion is our passion, and your satisfaction is our tradition. We blend decades of know-how with a keen eye for current trends, ensuring you always step out in confidence and style. Our commitment? Quality craftsmanship and a shopping experience that’s as personal as your style.
• •Email Subject Line: Rediscover Quality: Expertly Curated Fashion Awaits at Aubi. Email Body Teaser: Tired of fleeting trends? At Aubi, we believe in lasting style and the expertise to help you achieve it. From our signature trousers to complete outfits, find pieces you'll love for years to come, all backed by our commitment to European quality and personal service.
• •In-store Signage: Text: Your Style, Our Expertise. Ask our friendly team for personalized advice and on-the-spot alterations. At Aubi, it's all about you feeling great in what you wear.